10 Surprising #Martech Stats + More

Issue #8 • March 8 • view online

Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hey everyone, excited to introduce another curator to the #martech Reading List crew. We introduced Frank Pollock last week and this week we have Guerric d’Aviau de Ternay, Marketing Director at Contriber.

You can read more from him and learn more at his website (or in his bio below).

We’re excited to combine our different backgrounds to bring even better content your way, we figure 6 eyes are better than 2!

As always, let us know how we can improve.

Have a great week,

Mitchell

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'New' Tools to Try:

For fun: Debonair Scent

Monthly cologne discovery service

www.producthunt.com • Share

Compass by Amplitude

Discover the user behaviors that drive retention

www.producthunt.com • Share

Articles:

AMA with Nathan Chan, CEO of Foundr Magazine - Instagram Stack

Nathan Chan shares his toolbox for Instagram Growth. Foundr Magazine grew from 0 to 500K followers on Instagram in only 12 months.

growthhackers.com • Share

10 Surprising Statistics About Marketing Technology | Oracle Marketing Cloud

A mere 10% of companies are using marketing technology for improving the customer experience as a whole.

blogs.oracle.com • Share

An Interview with Lauren Vargas Chief Marketing Technologist at Aetna

I don’t think you can take the marketing technology sack of any other company and just apply it to yours. You really have to understand and be aware of how the people are associating with you or not associating with you and getting in there and engaging and being part of their experience versus your own.

www.cxotalk.com • Share

The Snap Generation: A Guide to Snapchat’s History

Just a little over four years ago, Snapchat was supposedly just an idea that founder Evan Spiegel and friends had while in a class at Stanford.

Now…

www.garyvaynerchuk.com • Share

Wanted: A Great Marketing Automation Tool with Good Segmentation - without Fluff

An interesting discussion on different combinations of MarTech tools to run well segmented automation campaigns.

growthhackers.com • Share

Martech is The New Ad Tech: The Reality of Ad Blocking | ExchangeWire.com

I think ad blocking could be a wonderful thing. For too long advertising has been the broadcast of mass messages to customers, often intrusive and irrelevant.

www.exchangewire.com • Share

Curated By:

A little more about Geurric:

Guerric is a marketing nerd and likes playing with marketing tech tools.

Having a real marketing acumen, he started a digital agency when he was 16. Since then, Guerric has helped numerous brands conquer the Web, including his own fashion brand. His work focuses on growth marketing, customer experience, and experimental market research. He also teaches digital marketing strategy at UCL. Find more of Guerric’s thoughts about marketing on BoostCompanies.com.

How to Work Remotely without Sacrificing Culture

True or false? Remote companies have a harder time building culture than co-located companies. False! You can work remotely without sacrificing culture. Infinite Red has been fully remote for four years, and we’ve learned a thing or six about what it takes to travel the road less commuted. The Remote Work Handbook is a complete field guide to growing, hiring, scaling and leading a fully remote company.

Techstars Startup Digest Marketing Technology is curated by:

	Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack mitchell@cuevas.co
	Frank Pollock - Marketer. Innovator. Strategist. frank.pollock4@gmail.com
	Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk gdeternay@boostcompanies.com

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