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6 Timely Articles to Help You in 2018

Good morning everyone, it's 3 weeks into January and I still haven't been to my first yoga class...da
Issue #86  •  January 24  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Good morning everyone, it’s 3 weeks into January and I still haven’t been to my first yoga class…darn. Good news, I still have 49 weeks to get it done and you still have 49 weeks to crush your marketing goals for 2018.
To help you, here are 6 timely articles to help you navigate what’s ahead. The first article is a great read, I would love to hear your thoughts on the topic before I tip my hand and reveal mine. 
Beyond the articles this week, I highly recommend checking out RayFeed it’s a new tool that makes gathering website or app feedback much easier and cheaper, while bridging the gap between user testing, marketing, design, and engineering teams so you can actually act together on what you learned. I was not (and never will be) paid to recommend this or anything else in the digest, I only do it for things I think are genuinely useful to all of you!
On a personal/professional note, I’ve been making some moves but don’t want to take up your time here, so if you’re interested I wrote about it on LinkedIn. 
I hope you all have a wonderful Wednesday, as always, drop us links, questions, comments, or random thoughts - we appreciate all of it!
Mitchell

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Articles:
Why marketing technology is sucking the life out of the marketing profession

Transformation Projects: How to Go From Idea to Execution
Large-scale transformation can be difficult to accomplish. Often, projects get stalled in the planning phases and never see the light of day. This article explains some of the keys to driving a project all the way through to completion. 
The State of Social 2018 Report [New Social Media Marketing Data]

How to Evaluate Martech Vendors and Solutions
If you haven’t yet included influencer marketing in your business strategy, 2018 is the year to take the plunge. Influencer marketers have significantly upped their presence in the market in the last few years…
www.forbes.com   •   Share

Four Simple Digital Marketing Tactics You Can't Ignore in 2018

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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