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6 Timely Articles to Help You in 2018

Good morning everyone, it's 3 weeks into January and I still haven't been to my first yoga class...da
Issue #86  •  January 24  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Good morning everyone, it’s 3 weeks into January and I still haven’t been to my first yoga class…darn. Good news, I still have 49 weeks to get it done and you still have 49 weeks to crush your marketing goals for 2018.
To help you, here are 6 timely articles to help you navigate what’s ahead. The first article is a great read, I would love to hear your thoughts on the topic before I tip my hand and reveal mine. 
Beyond the articles this week, I highly recommend checking out RayFeed it’s a new tool that makes gathering website or app feedback much easier and cheaper, while bridging the gap between user testing, marketing, design, and engineering teams so you can actually act together on what you learned. I was not (and never will be) paid to recommend this or anything else in the digest, I only do it for things I think are genuinely useful to all of you!
On a personal/professional note, I’ve been making some moves but don’t want to take up your time here, so if you’re interested I wrote about it on LinkedIn. 
I hope you all have a wonderful Wednesday, as always, drop us links, questions, comments, or random thoughts - we appreciate all of it!
Mitchell

How the new generation of startups find their name

If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. 
Browse Names.

Brex, The First Corporate Card for Startups, is launching Brex Rewards

The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
Articles:
Why marketing technology is sucking the life out of the marketing profession

Transformation Projects: How to Go From Idea to Execution
Large-scale transformation can be difficult to accomplish. Often, projects get stalled in the planning phases and never see the light of day. This article explains some of the keys to driving a project all the way through to completion. 
The State of Social 2018 Report [New Social Media Marketing Data]

How to Evaluate Martech Vendors and Solutions
If you haven’t yet included influencer marketing in your business strategy, 2018 is the year to take the plunge. Influencer marketers have significantly upped their presence in the market in the last few years…
www.forbes.com   •   Share

Four Simple Digital Marketing Tactics You Can't Ignore in 2018

Curated by:

Pragmatic Marketing: Training Product Superheroes

Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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