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A Decade of Experiment in MarTech

Hey there! Hope you keep experimenting with your marketing campaigns. Here are some ideas, frameworks
Issue #94  •  April 24  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hey there!
Hope you keep experimenting with your marketing campaigns. Here are some ideas, frameworks, and guides to help you go further.
Cheers!
Have fun this week,
Guerric de Ternay.

How the new generation of startups find their name

If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. 
Browse Names.

Brex, The First Corporate Card for Startups, is launching Brex Rewards

The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
Articles:
A Simple Framework for Testing Your Social Media Ideas (+ 87 Ideas)
A Simple Framework for Testing Your Social Media Ideas (+ 87 Ideas)
Learn the six simple steps of running social media experiments, and get 87 ideas, which you can start testing immediately.
blog.bufferapp.com  •  Share

How People Read Short Articles [Original Research]
How People Read Short Articles [Original Research]
When people read short articles and blog posts online, what percentage of the content gets actually read? Do people read image captions? How many readers finish an entire article?
conversionxl.com  •  Share

A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com
Happy anniversary, dear martech readers. Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “a blog for marketing technologists.”
How Much Does Social Media Influencer Marketing Really Cost
How Much Does Social Media Influencer Marketing Really Cost
How much does influencer marketing cost? Here are some guidelines used by marketers, agencies, and influencers themselves.
blog.bufferapp.com  •  Share

5 Critical Factors for Optimizing Luxury Ecommerce Sites
5 Critical Factors for Optimizing Luxury Ecommerce Sites
Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives.
conversionxl.com  •  Share

20 Best Social Media Monitoring Tools for Small and Medium Businesses
20 Best Social Media Monitoring Tools for Small and Medium Businesses
Easily find and join relevant conversations about your brand with these 20 best social media monitoring tools for small and medium businesses.
blog.bufferapp.com  •  Share

Pragmatic Marketing: Training Product Superheroes

Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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