View profile

Alexa, which outfit looks better?

Welcome Back! I'm sure that you've recovered from Facebook F8 by now, but there's still lots to keep
Issue #57  •  May 3  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome Back!
I’m sure that you’ve recovered from Facebook F8 by now, but there’s still lots to keep up with in MarcTech. 
The new version of Alexa will use computer and human recommendations to help fashionistas, and the fashion challenged, to find the right outfit. 
Intelligent content is on the way to save marketers time and energy so we can focus on high priority projects and I included a primer on AI for B2B marketing to help you get ready for the new content generation tools. 
I have also included a few articles on the future of traditional marketing skills in a MarcTech world.
My book of the week is The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything. It is an interesting read about the future tech landscape. 
Enjoy and see you next week.

-Frank

Get the numbers: how much should you offer top tech talent?

Vettery aims to make the recruiting process more transparent for job-seekers and hiring managers, across the board. And we noticed there's one thing people can't stop talking about: salary. We believe that when all parties are on equal footing, everyone is poised to have a better hiring experience.

Ready to build your tech team? With Q1 in full swing and hiring on the rise, Vettery has the data to help you get started. Dive into the numbers and download our 2019 Tech Salary Report today.

MyGalileoApp Competition

Bring space to your smartphone and win €100,000 by developing an Android and iOS app. The MyGalileoApp Competition is ON!🛰😎Develop an innovative app that uses the Galileo satellites’ positioning accuracy & commercially launch your solution! Gather a team or go solo & design & develop an app that will #UseGalileo. And the best part? Meet & work hand in hand with our amazing mentors and the 1st place winner gets €100,000! You can find everything you need to know at http://gsa.europa.eu/mygalileoapp. Don't wait until the last minute and make sure you register your app proposals on time! Deadline: March 28.
Articles:
Amazon's new $200 Alexa device will give you advice on your outfits - Recode

What is "Intelligent Content"?

AI Primer for B-to-B Marketers | ANA

How to unlock marketing’s creative side for martech success

Microsoft, Marketo and Facebook's 5 Tips for Focused, Effective Marketing

To succeed, they must now be as much a quant as they are a creative thinker.
www.adweek.com   •   Share

Special Offer
Our friends who organize The eMetrics Summit: The Future of Marketing Analytics are offering our readers a discount on their May 14th conference in San Francisco. Use the code “DIGEST15” for 15% off mega, plus, all access and 2-day passes. (Note: The offer excludes workshops and social networking passes.)

Book of the Week:
The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything. (http://tinyurl.com/l6653vn)
Curated by:

Attend Digital Transformation World 2019 - the How of Digital Transformation

Join 3,000+ leaders and innovators at Digital Transformation World and help drive the transformation needed to fuel the next wave of growth for the telecoms industry. Spend three days building partnerships with the right people and companies, attend sessions and debates, participate in 1:1 meetings, jump on an innovation tour, browse through the startup alley or Catalyst program showcase. There’s something for everyone. Prices increase March 18. Learn more now.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
Did you read something you think we should include in our newsletter?
Suggest a link
Copyright © 2019 Techstars, All rights reserved.
You are receiving this email because you opted-in on one of our websites.
Our mailing address is:
Techstars
1050 Walnut St #202
Boulder, CO 80302
If you were forwarded this newsletter and you like it, you can subscribe here.
If you don’t want these updates anymore, please unsubscribe here.
This newsletter is carefully curated with Revue