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Alexa, which outfit looks better?

Welcome Back! I'm sure that you've recovered from Facebook F8 by now, but there's still lots to keep
Issue #57  •  May 3  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome Back!
I’m sure that you’ve recovered from Facebook F8 by now, but there’s still lots to keep up with in MarcTech. 
The new version of Alexa will use computer and human recommendations to help fashionistas, and the fashion challenged, to find the right outfit. 
Intelligent content is on the way to save marketers time and energy so we can focus on high priority projects and I included a primer on AI for B2B marketing to help you get ready for the new content generation tools. 
I have also included a few articles on the future of traditional marketing skills in a MarcTech world.
My book of the week is The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything. It is an interesting read about the future tech landscape. 
Enjoy and see you next week.

-Frank

How the new generation of startups find their name

If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. 
Browse Names.

Brex, The First Corporate Card for Startups, is launching Brex Rewards

The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
Articles:
Amazon's new $200 Alexa device will give you advice on your outfits - Recode

What is "Intelligent Content"?

AI Primer for B-to-B Marketers | ANA

How to unlock marketing’s creative side for martech success

Microsoft, Marketo and Facebook's 5 Tips for Focused, Effective Marketing

To succeed, they must now be as much a quant as they are a creative thinker.
www.adweek.com   •   Share

Special Offer
Our friends who organize The eMetrics Summit: The Future of Marketing Analytics are offering our readers a discount on their May 14th conference in San Francisco. Use the code “DIGEST15” for 15% off mega, plus, all access and 2-day passes. (Note: The offer excludes workshops and social networking passes.)

Book of the Week:
The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything. (http://tinyurl.com/l6653vn)
Curated by:

Pragmatic Marketing: Training Product Superheroes

Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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