Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Another exciting week in the world of marketing technology. Hubspot’s Inbound 17 conference is this week. If you weren’t able to make it, we have some insightful articles to keep you up to date on the latest developments in the industry.
Amazon is making a play to become a force in advertising, Blockchain is becoming a bigger part of the martech landscape and Twitter’s live video is a business success. From strategy and trends, we transition to effective personalization and branding.
Enjoy and thanks for reading. If you have recommended articles you can tweet me @Frank_Pollock.
Research shows many consumers turn to Amazon when looking for information about products. Figures vary from 31% to 55% when it comes to first-time research – and a study from marketing technology company Kenshoo found 72% of people visit Amazon at some point before making a purchase when they want to research products online.