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An AI Pizza Identifier for the Super Bowl

Welcome Back! I don't know about you, but I was disappointed with the Super Bowl ads. The NFL's spot
Issue #109  •  February 7  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome Back! I don’t know about you, but I was disappointed with the Super Bowl ads. The NFL’s spot was my favorite with the Serena Williams Nike spot a strong second. Lots of people watch the game for the TV commercials but there is lots of interesting marketing technology complementing the ads. Domino’s launched a campaign that uses AI to identify pizza by photos and each of the AI assistants was prepared to discuss the game. I also found some interesting articles about retargeting’s effectiveness, the impact of Apple’s changes on VR/AR offerings and the dreaded last click attribution.
Dig in and enjoy!
Frank

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Articles:
How Alexa, Siri, Google Assistant, and Cortana talk about the Super Bowl | VentureBeat

Domino’s is launching a pizza identifier enabled by artificial intelligence so consumers can receive rewards leading to free pizza.

A recent study conducted by Magna, IPG Media Lab and ViralGains found that more than half of all ad impressions are wasted with standard video retargeting. According to The Sentiment Driven Consumer Journey, video ad journeys optimized with audience sentiment can double the consumer’s interest in the brand and likelihood to take action.

'It's definitely going to break things': Apple is prepping an iOS change that may hurt AR and VR advertising - Digiday

How Do Marketers Get Rid of Last-Click Attribution? - eMarketer Trends, Forecasts & Statistics

Zuckerberg Plans to Integrate WhatsApp, Instagram and Facebook Messenger - The New York Times

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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