Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
What’s interesting in the MarTech sector is that it moves both quickly and slowly.
Let me explain:
Quickly. MarTech as an industry changes very fast. New technology is released all the time. Tactics change. Platforms come and go. It’s tough to keep track of the latest.. so that’s why we send this newsletter every week.
Slowly. Since Claude Hopkins wrote Scientific Advertising in 1923, marketing hasn’t changed that much. We are still working with the same principles–just different tools and new market trends.
This issue tries to combine quick and slow.
Have fun and dig in!
Guerric de Ternay.
Make Managing Your Apple Devices Easy!
Jamf Now is an on-demand mobile device management (MDM) solution for the iPad, iPhone and Mac devices at work. We make management tasks like deploying Wi-Fi passwords, securing company data and enforcing passcodes, simple and affordable, so businesses can support their users; no IT required. Create your free account!
For the past ten years, Rand has made a set of predictions for SEO in the year ahead, and for all ten years he’s been largely correct. Check out what he got right in 2017, and pay close attention to his predictions for 2018 — they’re doozies!