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Big Trends in MarTech (2018)

Hi there, What's interesting in the MarTech sector is that it moves both quickly and slowly. Let me e
Issue #87  •  January 30  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hi there,
What’s interesting in the MarTech sector is that it moves both quickly and slowly.
Let me explain:
Quickly. MarTech as an industry changes very fast. New technology is released all the time. Tactics change. Platforms come and go. It’s tough to keep track of the latest.. so that’s why we send this newsletter every week.
Slowly. Since Claude Hopkins wrote Scientific Advertising in 1923, marketing hasn’t changed that much. We are still working with the same principles–just different tools and new market trends.
This issue tries to combine quick and slow.
Have fun and dig in!
Guerric de Ternay.

How the new generation of startups find their name

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Browse Names.

Brex, The First Corporate Card for Startups, is launching Brex Rewards

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Articles:
The State of Social 2018 Report [New Data] - Buffer

9 Predictions for SEO in 2018 - Moz

Using Storytelling to Build a Strong Brand Positioning - Guerric

The Dark Side of Social Media & Followers - The New York Times

Curated by:

Pragmatic Marketing: Training Product Superheroes

Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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