Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
What’s interesting in the MarTech sector is that it moves both quickly and slowly.
Let me explain:
Quickly. MarTech as an industry changes very fast. New technology is released all the time. Tactics change. Platforms come and go. It’s tough to keep track of the latest.. so that’s why we send this newsletter every week.
Slowly. Since Claude Hopkins wrote Scientific Advertising in 1923, marketing hasn’t changed that much. We are still working with the same principles–just different tools and new market trends.
This issue tries to combine quick and slow.
Have fun and dig in!
Guerric de Ternay.
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