Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Needless to say, it’s been an eventful week. As I share this week’s #martech articles, I can’t help but want to comment on Brexit. I won’t because that’s not what you signed up for, but I did want to acknowledge it and offer my support to all those affected or soon to be affected by this massive change (and I mean that regardless of the side you’re on/voted on). Looking forward, we’ll all be entering a time of uncertainty, surely, with my friends in the UK dealing with it the most directly.
In this week’s articles you’ll find some Brexit related articles to start, taking a ‘silver-lining’ approach with insights and predictions related to the Marketing Tech world.
Beyond that, there are some more acronyms for you to learn (CMPs and DCOs) and some updates to Facebook Live, among other excellent articles on everything from Martech killing strategy to it humanizing brands.
Though there is still much uncertainty around what the ‘Leave vote in the EU referendum will actually mean for business and the economy, there are indicators that brands in sectors such as luxury, discounting and alcohol could see benefits from Brexit.
A study by InSkin Media and RAPP found that more than half of consumers are put off from buying a product if that product follows them around the internet as a retargeted ad unit. Yet retargeting is on the rise