Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Let me ask you:
What makes MarTech so useful?
Easy. Leveraging data to deliver better marketing initiatives. Our hands are now full of data. A crucial aspect of our job is about finding ways to turn them into insight.
The topic passionates me. It lies at the root of relevant marketing and better customer experience. Unfortunately, still many companies manage their data using spreadsheets (and therefore cannot leverage data)…
So this week’s issue is all about data, insight, and consumer behavior.
You’ll also find my favorite article of the week (😍). It’s an insider view of how NASA manages its social media marketing.