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Data: Your Precious Marketing Asset

Hi there, Let me ask you: What makes MarTech so useful? Easy. Leveraging data to deliver better marke
Issue #12  •  April 12  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hi there,
Let me ask you:
What makes MarTech so useful?
Easy. Leveraging data to deliver better marketing initiatives. Our hands are now full of data. A crucial aspect of our job is about finding ways to turn them into insight.
The topic passionates me. It lies at the root of relevant marketing and better customer experience. Unfortunately, still many companies manage their data using spreadsheets (and therefore cannot leverage data)…
So this week’s issue is all about data, insight, and consumer behavior.
You’ll also find my favorite article of the week (😍). It’s an insider view of how NASA manages its social media marketing.
Cherish your data and have fun,
Guerric.

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'New' Tools to Try:
Segment Sources: Load CRM, billing, and other cloud data to your Warehouse

Giphy Capture

Articles:
The Rise of the Chief Data Officer

😍 AMA with Social Media Manager @ NASA

The Car-Buying Process: One Consumer's 900+ Digital Interactions

Dark MarTech: The Great Mass of Spreadsheets...

Curated by:

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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