Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Let me ask you:
What makes MarTech so useful?
Easy. Leveraging data to deliver better marketing initiatives. Our hands are now full of data. A crucial aspect of our job is about finding ways to turn them into insight.
The topic passionates me. It lies at the root of relevant marketing and better customer experience. Unfortunately, still many companies manage their data using spreadsheets (and therefore cannot leverage data)…
So this week’s issue is all about data, insight, and consumer behavior.
You’ll also find my favorite article of the week (😍). It’s an insider view of how NASA manages its social media marketing.
Cherish your data and have fun,
How the new generation of startups find their name
If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. Browse Names.
Brex, The First Corporate Card for Startups, is launching Brex Rewards
The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack firstname.lastname@example.org