Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hey everyone, hope your year is starting to close out nicely!
This week’s edition covers a deconstruction of the term ‘Growth Hacking’, how TV stations will be soon targeting you just like Google, and a look at how 5 brands are using Facebook Messenger to drive engagement.
From there, some holiday related ecommerce information and two awesome resources round things out.
We’ll be back again next week, talk to you soon!
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One of the most loaded terms in marketing today is “growth hacking”. There’s so much confusion and misunderstanding about what this term means, how and when to implement growth hacking strategies, and what kind of results you should expect. Let’s deconstruct the term and understand what it really means for growth-stage companies.
We’ve all been told that PMF is the first step toward building something special. But, how do you actually get there? This article covers the basics of PMF and different techniques and strategies that startups can use to both gauge their progress toward PMF and move closer to achieving it.
Fifty minutes: That’s the amount of time the average user spends inside of Facebook’s messaging apps each day, according to a May article by the New York Times. As brands continue on their quest to reach consumers wherever they are, it’s no wonder why so many have embraced Facebook Messenger.