Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hey folks, hope your week is moving along nicely, did you realize September starts tomorrow? Wow.
This week we have for you a couple pieces related to Facebook (the piece about the trending team is fascinating), a couple from Scott Brinker’s chiefmartec blog, as well as some high-level looks at some industry trends.
Have a great holiday weekend!
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While just last week we reported the use of analytics is going to be an increasing area for marketers, new research from Ruler Analytics last week suggests marketers aren’t actually that great at measureing their own ROI.
SMB marketing goals haven’t changed. Reid Genauer is the Chief Marketing Officer of Magisto highlights that as millennials take the helm of marketing budgets, the media mix, and tools and tactics of how they are accomplishing these goals is radically changing
eBay is an example of a company that has a strong MarTech stack. As the company’s brand equity got diluted with a looser positioning strategy, good MarTech is not enough to keep eBay’s leading position.
Just months after the discovery that Facebook’s “trending” news module was curated and tweaked by human beings, the company has eliminated its editors and left the algorithm to do its job. The results, so far, are a disaster.
Today we’re updating our policies so publishers and influencers with verified Pages can collaborate with marketers to share branded content on Facebook through ads or organic posts. We’re also launching a new tool that makes collaboration on branded content easy and gives marketers more visibility into and control over all their efforts on Facebook.