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Facebook is at it again

Welcome Back,Last week I was looking forward to reading the reviews of all of the cool new toys from
Issue #85  •  January 16  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome Back,
Last week I was looking forward to reading the reviews of all of the cool new toys from CES when Mark Zuckerberg announced that the FB newsfeed will now emphasize person-to-person interactions instead of posts from businesses, brands and media. In case you missed it you can read it here (http://bit.ly/2mvtKHg)
I’ve read several posts that analyze Zuckerberg’s statement and I have included one of the best below. FB’s announcements are always a little vague. If you are reading this newsletter then you are already wondering how your FB marketing efforts will be affected. The company has always emphasized person-to-person interaction but we don’t know how much organic reach will be impacted by this latest change. Time will tell, but one thing is for sure: With fewer ads in the newsfeed and a shrinking organic reach, the price of ads will continue to increase. To quote Marlo Stanfield from the Wire, “The price of the brick goin’ up.”
This edition of the newsletter has articles about Alexa, Digital Asset Management and some new tools from Google. If you have the time be sure to watch the video of the CMO panel from CES. Anytime you have the CMO’s from Deloitte, Mastercard, Turner Broadcasting and Panasonic NA on a panel it’s going to be a lively discussion.
Enjoy and we’ll be back next week.


-Frank

Articles:
The Facebook News Feed is Changing to Favor Person to Person Engagement - Jon Loomer Digital

Why Digital Asset Management has Become a Must-Have for Marketing Teams | MarTechExec

Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and Google Home – Adweek

Why CMOs Must Take Ownership of MarTech to Drive Marketing Quality and Value - Wipro Digital

C Space Storyteller: CMO Panel - Get Ready for CES 2018 - CES Videos

Most importantly, it gives marketers back the data. Historical data to evaluate data ranges Search Performance reporting – something that has been a major issue for webmasters for years

AdSense rolls out ad balance optimization tool for publishers

Move over DMP, DSP and SSP: CDP is ad tech's hot new acronym - Digiday

Cool New Tools to Try:
Rayfeed

Curated by:
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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