Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
“In today’s world, deep and broad understanding of marketing principles, business objectives and the latest in technology tools are essential elements of the strategic plan for developing meaningful relationships with customers, and delivering friction-free, cross-channel experiences for consumers.” - Julie Lyle, former CMO of hhgregg & Prudential Asia
In this week’s edition we have technology tools, insightful articles on digital marketing tools and a presentation on strategy. We also have a little fun in honor of Star Wars day last week!
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Four things get people talking about a brand: value for money, customer service, product satisfaction, and emotional connection. Word-of-mouth recommendations offer a critical way to measure and improve a companyâs performance on each dimensionâand ultimately to boost growth.