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Facebook Isn't The Social Network Any More

"In today’s world, deep and broad understanding of marketing principles, business objectives and the
Issue #16  •  May 10  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
“In today’s world, deep and broad understanding of marketing principles, business objectives and the latest in technology tools are essential elements of the strategic plan for developing meaningful relationships with customers, and delivering friction-free, cross-channel experiences for consumers.” - Julie Lyle, former CMO of hhgregg & Prudential Asia 

In this week’s edition we have technology tools, insightful articles on digital marketing tools and a presentation on strategy. We also have a little fun in honor of Star Wars day last week!

How the new generation of startups find their name

If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. 
Browse Names.

Brex, The First Corporate Card for Startups, is launching Brex Rewards

The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
'New' Tools to Try:

Company to Watch:

Articles:

What Really Shapes the Customer Experience

Facebook isn’t the social network anymore. So what is it?

What can marketers learn from the sciences? Quite a lot - Chief Marketing Technologist

A Little Fun with Marketing and Technology
What it Would Look Like if Star Wars Characters Used Social Media

Pragmatic Marketing: Training Product Superheroes

Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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