Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
“In today’s world, deep and broad understanding of marketing principles, business objectives and the latest in technology tools are essential elements of the strategic plan for developing meaningful relationships with customers, and delivering friction-free, cross-channel experiences for consumers.” - Julie Lyle, former CMO of hhgregg & Prudential Asia
In this week’s edition we have technology tools, insightful articles on digital marketing tools and a presentation on strategy. We also have a little fun in honor of Star Wars day last week!
How the new generation of startups find their name
If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. Browse Names.
Brex, The First Corporate Card for Startups, is launching Brex Rewards
The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
Four things get people talking about a brand: value for money, customer service, product satisfaction, and emotional connection. Word-of-mouth recommendations offer a critical way to measure and improve a companyâs performance on each dimensionâand ultimately to boost growth.
Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack email@example.com