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Facebook's New Ad Metrics

Hello and Welcome Back, We should all thank Mark Pritchard, the Global Branding Officer at Procter an
Issue #54  •  April 11  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hello and Welcome Back,
We should all thank Mark Pritchard, the Global Branding Officer at Procter and Gamble, for calling out reporting issues on digital advertising platforms at IAB and ANAA earlier this year. Last week, in response to Mark’s very public remarks, FB rolled out new tools for advertisers and agreed to allow third-party auditing. 
Many of you have questioned the future of Twitter and Foursquare. There is a movement to turn Twitter into a co-op and Foursquare has found a new business model using location based data. Speaking of Twitter, a teenager in Nevada is on pace to break the retweet record. A man needs his nuggs!
Finally, our book of the week is Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World. Bruce Schneider is one of the leading security experts in the world and this is an eye-opening read. 
Until next time,
Frank (aka The big man in the middle)

How the new generation of startups find their name

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Articles:
Facebook Moves to Offer Agencies More Transparency | Digital - AdAge

After Years of Challenges, Foursquare Has Found its Purpose -- and Profits

How Mobile Has Redefined the Consumer Decision Journey for Shoppers – Think with Google

OpenAP From Turner, Fox and Viacom Could Fix TV Targeting | Media - AdAge

How Personalization Is Changing Content Marketing

Go Small or Go Home: Microinfluencers Are Crushing It | DigitalNext - AdAge

Let's talk Twitter

Book of the Week:
Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World
Curated by:

Pragmatic Marketing: Training Product Superheroes

Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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