View profile

Facebook's New Ad Metrics

Hello and Welcome Back, We should all thank Mark Pritchard, the Global Branding Officer at Procter an
Issue #54  •  April 11  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hello and Welcome Back,
We should all thank Mark Pritchard, the Global Branding Officer at Procter and Gamble, for calling out reporting issues on digital advertising platforms at IAB and ANAA earlier this year. Last week, in response to Mark’s very public remarks, FB rolled out new tools for advertisers and agreed to allow third-party auditing. 
Many of you have questioned the future of Twitter and Foursquare. There is a movement to turn Twitter into a co-op and Foursquare has found a new business model using location based data. Speaking of Twitter, a teenager in Nevada is on pace to break the retweet record. A man needs his nuggs!
Finally, our book of the week is Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World. Bruce Schneider is one of the leading security experts in the world and this is an eye-opening read. 
Until next time,
Frank (aka The big man in the middle)

Get the numbers: how much should you offer top tech talent?

Vettery aims to make the recruiting process more transparent for job-seekers and hiring managers, across the board. And we noticed there's one thing people can't stop talking about: salary. We believe that when all parties are on equal footing, everyone is poised to have a better hiring experience.

Ready to build your tech team? With Q1 in full swing and hiring on the rise, Vettery has the data to help you get started. Dive into the numbers and download our 2019 Tech Salary Report today.

MyGalileoApp Competition

Bring space to your smartphone and win €100,000 by developing an Android and iOS app. The MyGalileoApp Competition is ON!🛰😎Develop an innovative app that uses the Galileo satellites’ positioning accuracy & commercially launch your solution! Gather a team or go solo & design & develop an app that will #UseGalileo. And the best part? Meet & work hand in hand with our amazing mentors and the 1st place winner gets €100,000! You can find everything you need to know at Don't wait until the last minute and make sure you register your app proposals on time! Deadline: March 28.
Facebook Moves to Offer Agencies More Transparency | Digital - AdAge

After Years of Challenges, Foursquare Has Found its Purpose -- and Profits

How Mobile Has Redefined the Consumer Decision Journey for Shoppers – Think with Google

OpenAP From Turner, Fox and Viacom Could Fix TV Targeting | Media - AdAge

How Personalization Is Changing Content Marketing

Go Small or Go Home: Microinfluencers Are Crushing It | DigitalNext - AdAge

Let's talk Twitter

Book of the Week:
Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World
Curated by:

Attend Digital Transformation World 2019 - the How of Digital Transformation

Join 3,000+ leaders and innovators at Digital Transformation World and help drive the transformation needed to fuel the next wave of growth for the telecoms industry. Spend three days building partnerships with the right people and companies, attend sessions and debates, participate in 1:1 meetings, jump on an innovation tour, browse through the startup alley or Catalyst program showcase. There’s something for everyone. Prices increase March 18. Learn more now.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
Guerric de Ternay Guerric de Ternay - Founder - Write at
Did you read something you think we should include in our newsletter?
Suggest a link
Copyright © 2019 Techstars, All rights reserved.
You are receiving this email because you opted-in on one of our websites.
Our mailing address is:
1050 Walnut St #202
Boulder, CO 80302
If you were forwarded this newsletter and you like it, you can subscribe here.
If you don’t want these updates anymore, please unsubscribe here.
This newsletter is carefully curated with Revue