Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Happy Wednesday everyone, the articles this week are going to help you out with everything from Facebook ads that will get you better app customers, customer identity management solutions, and even a bit on how you might be able to get your Twitter account verified (finally!).
Definitely not to miss as well:
- Facebook throws shade at Snapchat
- Pokemon GO for marketers
- How to be more productive with Curabase (shameless plug!)
The martech space is seeing a lot of consolidation in a bid to reach omnichannel consumers, while Google’s entry into the DMP space is reverberating across the industry. The Drum explores the key developments shaping martech right now.
Success on today’s web is based on building a vibrant audience of online users and understanding who they are. Not just a name or an email address, but the characteristics that make up a person – age, gender, geography, interests, friends.
Gen Yers may have swapped playgrounds for office spaces and Gameboys for smartphones, but since the launch of Pokémon GO, you’d be forgiven for thinking we’d fallen into a timewarp back to the mid-’90s.
In the beginning, marketing automation platforms grew other channels and tools around their core of email marketing. The basic mode involved if/then rules: if a customer takes this action, show this response.
With a new product it’s calling App Event Optimization, the company is now allowing advertisers to more directly reach those users who will be valuable to their application in the longer term – well after the installation, that is.