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Free Coffee For Your Data

We all know the story. Whenever we go online or use a digital platform for free, Google or another bu
Issue #103  •  October 5  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
We all know the story. Whenever we go online or use a digital platform for free, Google or another business is tracking all of our clicks and our personal information is for sale. All that data is great for marketers because we can more effectively target ads. What if we did that in the analog world? A coffee shop at Brown University is giving students free coffee in exchange for their personal information. The data is used to show them ads for products they may be interested in and potential employers host recruiting events at the cafe. I’m used to digitizing processes but I didn’t expect the opposite. NPR did a great job of covering the process.
That’s just one of the articles we curated in this latest edition. You can also keep up to date on the new marketing funnel, the latest trends in AR and VR and the geek out with marketing analytics team at Airbnb.
Dig in and enjoy.
Frank

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Articles:
No Cash Needed At This Cafe. Students Pay The Tab With Their Personal Data : The Salt : NPR

Understanding the new marketing funnel and user intent - Think with Google

YouTube rolls out more ad extensions, incremental lift measurement - Marketing Land

Experimentation & Measurement for Search Engine Optimization

Micro-Campaigns: Reframing Your Messaging Approach For Maximum Impact

Where VR looks like a subset of the games market, AR’s long-term dynamics could be more like mobile

5 interesting AR/VR projects in action | The Enterprisers Project

12 Tips to Get Your Site and App Ready for Black Friday/Cyber Monday

3 ways brands can beat Amazon at the loyalty game | SmartBrief

The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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