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Free Coffee For Your Data

We all know the story. Whenever we go online or use a digital platform for free, Google or another bu
Issue #103  •  October 5  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
We all know the story. Whenever we go online or use a digital platform for free, Google or another business is tracking all of our clicks and our personal information is for sale. All that data is great for marketers because we can more effectively target ads. What if we did that in the analog world? A coffee shop at Brown University is giving students free coffee in exchange for their personal information. The data is used to show them ads for products they may be interested in and potential employers host recruiting events at the cafe. I’m used to digitizing processes but I didn’t expect the opposite. NPR did a great job of covering the process.
That’s just one of the articles we curated in this latest edition. You can also keep up to date on the new marketing funnel, the latest trends in AR and VR and the geek out with marketing analytics team at Airbnb.
Dig in and enjoy.
Frank

How Startups, That Have Raised Over $500m in Funding, Chose to Brand Themselves Differently

5aa5ac3b-0523-4f61-b28a-fe2910f79863.pngStartups such as www.innoviz.tech, www.navya.tech, www.brilliant.tech and many others chose to innovate; not just with their product and technology but also with their branding. We take a look at 10 such startups that are building the future on .TECH domains. Know how.

Before there were tech conferences, there was Disrupt.

Join TechCrunch at Disrupt Berlin (28/29 Nov) where you’ll find the renowned Startup Battlefield competition, amazing speakers, hundreds of startups in Startup Alley, workshops and legendary networking at our after parties. Visit Techcrunch.com/events & use code: DIGEST for a 15% discount.
Articles:
No Cash Needed At This Cafe. Students Pay The Tab With Their Personal Data : The Salt : NPR

Understanding the new marketing funnel and user intent - Think with Google

YouTube rolls out more ad extensions, incremental lift measurement - Marketing Land

Experimentation & Measurement for Search Engine Optimization

Micro-Campaigns: Reframing Your Messaging Approach For Maximum Impact

Where VR looks like a subset of the games market, AR’s long-term dynamics could be more like mobile

5 interesting AR/VR projects in action | The Enterprisers Project

12 Tips to Get Your Site and App Ready for Black Friday/Cyber Monday

3 ways brands can beat Amazon at the loyalty game | SmartBrief

HelloSign API: Everything IT Requires and Developers Love

We know that no API can write your code for you, but ours comes close. With in-depth documentation, customizable features, and dashboard that makes your code easy to debug, you won't find an eSignature product with an easier path to implementation. 2x faster than other eSign APIs. Try it Free Today!
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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