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Free Coffee For Your Data

We all know the story. Whenever we go online or use a digital platform for free, Google or another bu
Issue #103  •  October 5  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
We all know the story. Whenever we go online or use a digital platform for free, Google or another business is tracking all of our clicks and our personal information is for sale. All that data is great for marketers because we can more effectively target ads. What if we did that in the analog world? A coffee shop at Brown University is giving students free coffee in exchange for their personal information. The data is used to show them ads for products they may be interested in and potential employers host recruiting events at the cafe. I’m used to digitizing processes but I didn’t expect the opposite. NPR did a great job of covering the process.
That’s just one of the articles we curated in this latest edition. You can also keep up to date on the new marketing funnel, the latest trends in AR and VR and the geek out with marketing analytics team at Airbnb.
Dig in and enjoy.
Frank

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MyGalileoApp Competition

Bring space to your smartphone and win €100,000 by developing an Android and iOS app. The MyGalileoApp Competition is ON!🛰😎Develop an innovative app that uses the Galileo satellites’ positioning accuracy & commercially launch your solution! Gather a team or go solo & design & develop an app that will #UseGalileo. And the best part? Meet & work hand in hand with our amazing mentors and the 1st place winner gets €100,000! You can find everything you need to know at http://gsa.europa.eu/mygalileoapp. Don't wait until the last minute and make sure you register your app proposals on time! Deadline: March 28.
Articles:
No Cash Needed At This Cafe. Students Pay The Tab With Their Personal Data : The Salt : NPR

Understanding the new marketing funnel and user intent - Think with Google

YouTube rolls out more ad extensions, incremental lift measurement - Marketing Land

Experimentation & Measurement for Search Engine Optimization

Micro-Campaigns: Reframing Your Messaging Approach For Maximum Impact

Where VR looks like a subset of the games market, AR’s long-term dynamics could be more like mobile

5 interesting AR/VR projects in action | The Enterprisers Project

12 Tips to Get Your Site and App Ready for Black Friday/Cyber Monday

3 ways brands can beat Amazon at the loyalty game | SmartBrief

Attend Digital Transformation World 2019 - the How of Digital Transformation

Join 3,000+ leaders and innovators at Digital Transformation World and help drive the transformation needed to fuel the next wave of growth for the telecoms industry. Spend three days building partnerships with the right people and companies, attend sessions and debates, participate in 1:1 meetings, jump on an innovation tour, browse through the startup alley or Catalyst program showcase. There’s something for everyone. Prices increase March 18. Learn more now.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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