Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
We all know the story. Whenever we go online or use a digital platform for free, Google or another business is tracking all of our clicks and our personal information is for sale. All that data is great for marketers because we can more effectively target ads. What if we did that in the analog world? A coffee shop at Brown University is giving students free coffee in exchange for their personal information. The data is used to show them ads for products they may be interested in and potential employers host recruiting events at the cafe. I’m used to digitizing processes but I didn’t expect the opposite. NPR did a great job of covering the process.
That’s just one of the articles we curated in this latest edition. You can also keep up to date on the new marketing funnel, the latest trends in AR and VR and the geek out with marketing analytics team at Airbnb.
Dig in and enjoy.
Win deals. Build customer relationships. 50% off the #1 CRM app for sales and support reimagined for small businesses.
Salesforce for Startups:
Techstars companies will receive a 14-day free trial and a 50% off an annual subscription of Salesforce Essentials (up to a $1,500 value). Additionally, Techstars companies will gain access to hands-on virtual workshops, 1:1 coaching, and our SMB Trailhead Community.
Exclusive promo code and links to resources will be emailed upon trial activation.
“How do I turn my international audience into paying customers?”
55% of consumers only buy products when shopping in their mother tongue. Translate your website in minutes with Weglot. Trusted by 50k+ websites. No coding required. Works with all CMS (WordPress, Shopify, Wix, Squarespace, …) and all other web technologies. Start using Weglot today! Create your free account.
To get the free coffee, university students must give away their names, phone numbers, email addresses and majors, or in Brown’s lingo, concentrations. Students also provide dates of birth and professional interests, entering all of the information in an online form.
According to YouTube, Vodafone, an early tester of the new extensions, saw a 2.3x incremental lift in ad recall and 3.5 percent lift in click through rate — a 785 percent increase over their regional benchmarks.
Consumers could launch the AR capability launched directly from a banner ad with no need to install an app to explore the vehicle, interact with hotspots, and see the view from the driving seat through transparent windows.
Introducing Give First, a new podcast from David Cohen & Brad Feld
In the startup world, Give First means simply trying to help others with no expectation of getting in return. Listen to David Cohen and Brad Feld, Techstars cofounders, lifelong entrepreneurs, and investors, talk with mentors and founders about what giving first looks like in action, and how it makes great entrepreneurship possible. Subscribe for new episodes out weekly: https://givefirst.techstars.com.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack firstname.lastname@example.org