View profile

Google I/O, FB and Upfronts

Good Afternoon and Welcome Back, Wow, what a crazy week. Google's I/O and the MarTech conference kept
Issue #59  •  May 23  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Good Afternoon and Welcome Back,
Wow, what a crazy week. Google’s I/O and the MarTech conference kept my newsfeeds humming with lots of stuff about AI and marketing. AI is coming but are marketers and consumers ready?  
Facebook also announced its 10th ad measurement error in the last year, and it was during the TV upfront markets. Television is working hard to maintain its place in the ad mix as Zuckerberg and team are telling advertisers that FB is the future of ads. 
Let’s hope this week is a little slower so we can all catch our breath! Not very likely…

Frank (aka The big man in the middle.)

How the new generation of startups find their name

If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. 
Browse Names.

Brex, The First Corporate Card for Startups, is launching Brex Rewards

The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
Articles:
Google I/O 2017 keynote in 10 minutes - YouTube

Walk before you run: Marketers must get the basics right before they turn to AI | Econsultancy

600+ marketers report on the blend of art and science in marketing - Chief Marketing Technologist

Inside the Thriving Facebook Ads Strategy at Classpass - Mary Rykaczewski [SSM044]

Facebook: Latest Ad Error Comes at a Bad Time | Fortune.com

How the big TV networks are adapting to ad-skipping viewers ... and Google, Snapchat and Facebook - LA Times

Time for a good laugh

Curated by:

Pragmatic Marketing: Training Product Superheroes

Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
Did you read something you think we should include in our newsletter?
Suggest a link
Copyright © 2018 Techstars, All rights reserved.
You are receiving this email because you opted-in on one of our websites.
Our mailing address is:
Techstars
1050 Walnut St #202
Boulder, CO 80302
If you were forwarded this newsletter and you like it, you can subscribe here.
If you don’t want these updates anymore, please unsubscribe here.
This newsletter is carefully curated with Revue