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Google I/O, FB and Upfronts

Good Afternoon and Welcome Back, Wow, what a crazy week. Google's I/O and the MarTech conference kept
Issue #59  •  May 23  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Good Afternoon and Welcome Back,
Wow, what a crazy week. Google’s I/O and the MarTech conference kept my newsfeeds humming with lots of stuff about AI and marketing. AI is coming but are marketers and consumers ready?  
Facebook also announced its 10th ad measurement error in the last year, and it was during the TV upfront markets. Television is working hard to maintain its place in the ad mix as Zuckerberg and team are telling advertisers that FB is the future of ads. 
Let’s hope this week is a little slower so we can all catch our breath! Not very likely…

Frank (aka The big man in the middle.)

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Articles:
Google I/O 2017 keynote in 10 minutes - YouTube

Walk before you run: Marketers must get the basics right before they turn to AI | Econsultancy

600+ marketers report on the blend of art and science in marketing - Chief Marketing Technologist

Inside the Thriving Facebook Ads Strategy at Classpass - Mary Rykaczewski [SSM044]

Facebook: Latest Ad Error Comes at a Bad Time | Fortune.com

How the big TV networks are adapting to ad-skipping viewers ... and Google, Snapchat and Facebook - LA Times

Time for a good laugh

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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