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Google Launches An Ad Blocker

What a busy week with Apple's WWDC and so many new products. Before I get into martech, I would like
Issue #61  •  June 13  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
What a busy week with Apple’s WWDC and so many new products. Before I get into martech, I would like to take a moment to mention the loss of a marketing giant, Al Ries. You may not recognize his name but you saw one of his strategies in action when Apple positioned the Homepod against the Sonos, rather than Alexa or Google home. Ries literally wrote the book on brand positioning and I encourage all of you to read it. 
Now back to the ever-changing world of marketing technology. Google is launching an ad blocker - yes, you read that correctly- to target the most annoying ads on the internet. Snap(chat) is evolving as an ad platform and I have included a couple of articles that will help you take advantage of its latest tools. And, there are some opportunities to transform your organization with martech.
Dig in and enjoy. See you next week.

-Frank (aka the big man in the middle)

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Articles:
New Google Ad Filter Frightens Publishers, Ad Tech PLayers | Digital - AdAge

Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.

Snapchat: Why marketers should believe the hype and take advantage of the platform | The Drum

Snap just acquired Placed, a company that tracks whether online ads actually lead to offline purchases - Recode

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get.

What anchors your martech mall? A marketing metaphor - Chief Marketing Technologist

Jack Trout, Coiner of 'Positioning' Concept, Dies at 82 | CMO Strategy - AdAge

Book of the Week:
Our book of the week is Positioning by Al Ries.
Curated by:

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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