Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
What a busy week with Apple’s WWDC and so many new products. Before I get into martech, I would like to take a moment to mention the loss of a marketing giant, Al Ries. You may not recognize his name but you saw one of his strategies in action when Apple positioned the Homepod against the Sonos, rather than Alexa or Google home. Ries literally wrote the book on brand positioning and I encourage all of you to read it.
Now back to the ever-changing world of marketing technology. Google is launching an ad blocker - yes, you read that correctly- to target the most annoying ads on the internet. Snap(chat) is evolving as an ad platform and I have included a couple of articles that will help you take advantage of its latest tools. And, there are some opportunities to transform your organization with martech.
Dig in and enjoy. See you next week.
-Frank (aka the big man in the middle)
Manage Your Business's Technology from Anywhere, Anytime
Jamf Now helps you secure, manage and protect the iPad, iPhone, and Mac devices at work. We make management tasks simple and affordable, no IT expertise needed. Deploy Wi-Fi passwords, secure company data, enforce passcodes, and more. Learn more and enroll your first three devices free.
2019 Startup of the Year Applications
Startup of the Year has discovered and supported the most promising and innovative startups from around the world since 2006. The Top 100 will compete for the Startup of the Year title and potential investment up to $100,000 at the 7th annual competition, this year hosted in Memphis. Deadline May 12.Apply Here.
“Google is too powerful, which is why they can do this sort of thing and not have a great deal of pushback,” said one agency executive, speaking on condition of anonymity. “Google’s blocker, or filter, will actually hurt the myriad of smaller publishers.”
BBL Ventures has opened the first Reverse Robotics Pitch for ExxonMobil. Interested applicants are invited to enter the challenge by May 13th for the chance at an invitation to Houston to participate in the reverse pitch the week of June 3rd. The prize for the winning challengers is $60,000.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack email@example.com