Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
What a busy week with Apple’s WWDC and so many new products. Before I get into martech, I would like to take a moment to mention the loss of a marketing giant, Al Ries. You may not recognize his name but you saw one of his strategies in action when Apple positioned the Homepod against the Sonos, rather than Alexa or Google home. Ries literally wrote the book on brand positioning and I encourage all of you to read it.
Now back to the ever-changing world of marketing technology. Google is launching an ad blocker - yes, you read that correctly- to target the most annoying ads on the internet. Snap(chat) is evolving as an ad platform and I have included a couple of articles that will help you take advantage of its latest tools. And, there are some opportunities to transform your organization with martech.
“Google is too powerful, which is why they can do this sort of thing and not have a great deal of pushback,” said one agency executive, speaking on condition of anonymity. “Google’s blocker, or filter, will actually hurt the myriad of smaller publishers.”