Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Morning everyone! I moved these digests to start coming out Tuesday morning vs. Friday afternoon. Conventional wisdom says that’s a better time, but let me know if you like the old way.
Hope you’re having a great week and join me on Siftery (link below), I want to know what your company stack looks like!
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Consumers increasingly get their content across smartphones, laptops and desktops, so brands are eager to run campaigns that reach consumers on every one of those screens. With technology catching up to demand, marketers are predicting that 2016 will be cross-device programmatic’s great leap forward.
What jumps out here are the wide gaps we see when it comes to the use of landing page optimization and testing platforms, content marketing platforms, social listening/analytics tools, and event marketing/management solutions. The Best-in-Class are far more likely to use these technologies than their rivals. Why is that?
Powered by his tech company, Disruptive Multimedia, Leslie is spearheading a definitive shift into the enterprise messaging space, transitioning from a Customer Relationship Management (CRM) model into a Personal Relationship Management(PRM) model. The approach transcends traditional email and SMS marketing, using the personal exchange of data through a mobile phone as the catalyst for building lucrative and expansive businesses.