Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Happy Prime Day everyone, I hope you’re getting great deals on things you need and not building up too much of next summer’s garage sale! After you scope some of the sweet deals, check out this week’s slate of articles. It focuses heavily on a couple main topics; AI and Content Marketing. As marketers should we ultimately fear the bots or embrace Optimus Prime and company as our ally?
If this or any of the following questions sound interesting questions to you, dive in!
“Can Marketers exist without technology?”
“Should Content Marketers be afraid of AI?”
“Who’s winning it when it comes to Marketing Automation?”
Have a great week everybody!
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Columnist Daniel Faggella predicts the ways artificial intelligence will shape the future of B2B and takes a look at two current examples of how AI is being used in marketing to improve processes and services.
“Our innovation program has helped the IT organization evolve from order takers to business partners that are part of the ideation and innovation process,” says Scott Emmons, who founded and built the Neiman Marcus Innovation Lab.