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Let’s talk about holiday E-commerce. There are only 47 days until Christmas and that means its time to kick your E-commerce plan into high gear. Especially if you have a healthy 4th Qtr number to hit.
Speaking of numbers did you know that almost 33% of online purchases are returned vs 9 % for traditional purchases? Just think of the impact on the cost of goods sold. I was also surprised to learn that the biggest shopping day of the year is on singles day - 11/11. Last, but certainly not least, the forecast for online holiday sales is $107B.
That’s lot of opportunity and we have some articles to help you cash in. Good luck and we’ll see you next week.
Before you get too excited, Oprah won’t respond to your day-to-day questions, as Alexa does – instead, the addition of Oprah’s voice is part of a holiday shopping promotion between Oprah’s O magazine and Amazon, where Oprah will help Alexa customers shop her “Favorite Things.”