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Holiday E-Commerce

Let's talk about holiday E-commerce. There are only 47 days until Christmas and that means its time t
Issue #80  •  November 7  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Let’s talk about holiday E-commerce. There are only 47 days until Christmas and that means its time to kick your E-commerce plan into high gear. Especially if you have a healthy 4th Qtr number to hit. 
Speaking of numbers did you know that almost 33% of online purchases are returned vs 9 % for traditional purchases? Just think of the impact on the cost of goods sold. I was also surprised to learn that the biggest shopping day of the year is on singles day - 11/11. Last, but certainly not least, the forecast for online holiday sales is $107B.
That’s lot of opportunity and we have some articles to help you cash in. Good luck and we’ll see you next week.

-Frank

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Articles:
Online Retailers Are Desperate to Stem a Surging Tide of Returns - Bloomberg
A majority of American shoppers spend more time online on a mobile device than they do on a desktop or laptop computer. Nonetheless, many more transactions occur on desktop.

Amazon adds an AR shopping feature to its iOS app  |  TechCrunch

How to Build an Abandoned Cart Email Sequence

10 Unique WordPress Ecommerce Strategies to Crush the Holidays

Alexa gets its first celeb voice with Oprah, but it’s just a holiday promo  |  TechCrunch

What is the biggest shopping day of the year? If you guessed Black Friday, you’re wrong. Instead, it’s Singles’ Day, Nov. 11 (or 11/11 – a bunch of ones, like singles)
www.forbes.com   •   Share

2018 eCommerce Trends: Looking Beyond the Holiday Season

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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