Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Let’s talk about holiday E-commerce. There are only 47 days until Christmas and that means its time to kick your E-commerce plan into high gear. Especially if you have a healthy 4th Qtr number to hit.
Speaking of numbers did you know that almost 33% of online purchases are returned vs 9 % for traditional purchases? Just think of the impact on the cost of goods sold. I was also surprised to learn that the biggest shopping day of the year is on singles day - 11/11. Last, but certainly not least, the forecast for online holiday sales is $107B.
That’s lot of opportunity and we have some articles to help you cash in. Good luck and we’ll see you next week.
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Before you get too excited, Oprah won’t respond to your day-to-day questions, as Alexa does – instead, the addition of Oprah’s voice is part of a holiday shopping promotion between Oprah’s O magazine and Amazon, where Oprah will help Alexa customers shop her “Favorite Things.”