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How Does Your Salary Stack Up?

Hello and Welcome Back, March Madness is here and brackets are busted thanks to UMBC. Will Cinderella
Issue #92  •  March 21  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hello and Welcome Back,
March Madness is here and brackets are busted thanks to UMBC. Will Cinderella finally return to the ball? 
Last week, as I was finalizing my brackets, Scott Brinker published his Martech Salary Survey. It is a revealing look at key trends in compensation and qualifications. I was surprised to see only 19% of respondents had a degree in computer science, IT or another engineering field. I was even more surprised to learn that 25% of respondents have degrees in liberal arts. 
Some Amazon Prime Video data and trends were also revealed in a Reuters report. We got some insight into how Amazon evaluates its original content based on audience performance and how their content helps convert Prime Video subscribers into Prime shoppers. They call it first stream attribution. 
Dig in, and enjoy. Good luck with your brackets!
-Frank

How Startups, That Have Raised Over $500m in Funding, Chose to Brand Themselves Differently

5aa5ac3b-0523-4f61-b28a-fe2910f79863.pngStartups such as www.innoviz.tech, www.navya.tech, www.brilliant.tech and many others chose to innovate; not just with their product and technology but also with their branding. We take a look at 10 such startups that are building the future on .TECH domains. Know how.

Before there were tech conferences, there was Disrupt.

Join TechCrunch at Disrupt Berlin (28/29 Nov) where you’ll find the renowned Startup Battlefield competition, amazing speakers, hundreds of startups in Startup Alley, workshops and legendary networking at our after parties. Visit Techcrunch.com/events & use code: DIGEST for a 15% discount.
Articles
Our martech salary survey delivers a lot of great news, but one disappointment - Chief Marketing Technologist

Exclusive: Amazon's internal numbers on Prime Video, revealed | Reuters
“We’ve put our programmers in Iron Man’s suit to make them stronger. But Iron Man is only Iron Man because Tony Stark is underneath the metal. That’s where the genius comes in.”
variety.com   •   Share

How Trump Consultants Exploited the Facebook Data of Millions - The New York Times

SRAX readies its BIG platform so users can make money from their data

How parents are using voice assistance - Think with Google

From a friend, a great tool to try out:
Visitor Queue: Identify Your Website Visitors!
Visitor Queue is an advanced B2B lead generation software that identifies the name, contact details and user data of the businesses that visit your website. Recently, they have launched a feature that also allows you to identify the name and contact information of key decision makers at those business. You can try Visitor Queue for free with their Free Forever Plan or take advantage of 30% off all plans, for life, until the end of April!

HelloSign API: Everything IT Requires and Developers Love

We know that no API can write your code for you, but ours comes close. With in-depth documentation, customizable features, and dashboard that makes your code easy to debug, you won't find an eSignature product with an easier path to implementation. 2x faster than other eSign APIs. Try it Free Today!
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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