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How Does Your Salary Stack Up?

Hello and Welcome Back, March Madness is here and brackets are busted thanks to UMBC. Will Cinderella
Issue #92  •  March 21  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hello and Welcome Back,
March Madness is here and brackets are busted thanks to UMBC. Will Cinderella finally return to the ball? 
Last week, as I was finalizing my brackets, Scott Brinker published his Martech Salary Survey. It is a revealing look at key trends in compensation and qualifications. I was surprised to see only 19% of respondents had a degree in computer science, IT or another engineering field. I was even more surprised to learn that 25% of respondents have degrees in liberal arts. 
Some Amazon Prime Video data and trends were also revealed in a Reuters report. We got some insight into how Amazon evaluates its original content based on audience performance and how their content helps convert Prime Video subscribers into Prime shoppers. They call it first stream attribution. 
Dig in, and enjoy. Good luck with your brackets!
-Frank

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Articles
Our martech salary survey delivers a lot of great news, but one disappointment - Chief Marketing Technologist

Exclusive: Amazon's internal numbers on Prime Video, revealed | Reuters
“We’ve put our programmers in Iron Man’s suit to make them stronger. But Iron Man is only Iron Man because Tony Stark is underneath the metal. That’s where the genius comes in.”
variety.com   •   Share

How Trump Consultants Exploited the Facebook Data of Millions - The New York Times

SRAX readies its BIG platform so users can make money from their data

How parents are using voice assistance - Think with Google

From a friend, a great tool to try out:
Visitor Queue: Identify Your Website Visitors!
Visitor Queue is an advanced B2B lead generation software that identifies the name, contact details and user data of the businesses that visit your website. Recently, they have launched a feature that also allows you to identify the name and contact information of key decision makers at those business. You can try Visitor Queue for free with their Free Forever Plan or take advantage of 30% off all plans, for life, until the end of April!

The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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