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How MarTech Helped This Startup Scale to $1 Billion

Hey there, Let me ask you a question: Why are established companies slow to adopt Marketing Technolog
Issue #27  •  July 26  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hey there,
Let me ask you a question:
Why are established companies slow to adopt Marketing Technology solutions in spite of the massive benefits of doing so?
Most MarTech solutions are available as Software as a Service (SaaS). This makes super easy for any company to implement them—simple plug & play.
But established companies still need to go through many constraints and layers of bureaucracy.
As a result, they implement MarTech through two main ways:
  1. By working with a consultancy;
  2. By acquiring another company. 
Unilever chose the latter. The consumer goods giant just acquired Dollar Shave Club (founded in 2011) for $1 billion. This proves right the business saying “ideas are cheap, execution is everything”.
The force of Dollar Shave Club wasn’t the idea—selling razor blades through subscription—but the ability to create a great customer experience with a rigorous MarTech implementation.
I hope this success story will inspire you.
Guerric de Ternay.

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2019 Startup of the Year Applications

1919ad7a-7e40-41d7-9b74-5dd51e0aa153.pngStartup of the Year has discovered and supported the most promising and innovative startups from around the world since 2006. The Top 100 will compete for the Startup of the Year title and potential investment up to $100,000 at the 7th annual competition, this year hosted in Memphis.
Deadline May 12. Apply Here.
Dollar Shave Club's Success Decrypted:
The MarTech Strategy Behind Dollar Shave Club

From $0 to $1 Billion, the Video that Kickstarted Dollar Shave Club's Success

Why did Unilever pay $1 Billion for Dollar Shave Club?

More Articles about MarTech:
How Tesla Uses MarTech to Develop Its Referral Programs

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Curated by:
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
Guerric de Ternay Guerric de Ternay - Founder - Write at
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