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How MarTech Helped This Startup Scale to $1 Billion

Hey there, Let me ask you a question: Why are established companies slow to adopt Marketing Technolog
Issue #27  •  July 26  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hey there,
Let me ask you a question:
Why are established companies slow to adopt Marketing Technology solutions in spite of the massive benefits of doing so?
Most MarTech solutions are available as Software as a Service (SaaS). This makes super easy for any company to implement them—simple plug & play.
But established companies still need to go through many constraints and layers of bureaucracy.
As a result, they implement MarTech through two main ways:
  1. By working with a consultancy;
  2. By acquiring another company. 
Unilever chose the latter. The consumer goods giant just acquired Dollar Shave Club (founded in 2011) for $1 billion. This proves right the business saying “ideas are cheap, execution is everything”.
The force of Dollar Shave Club wasn’t the idea—selling razor blades through subscription—but the ability to create a great customer experience with a rigorous MarTech implementation.
I hope this success story will inspire you.
Guerric de Ternay.

How the new generation of startups find their name

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Dollar Shave Club's Success Decrypted:
The MarTech Strategy Behind Dollar Shave Club

From $0 to $1 Billion, the Video that Kickstarted Dollar Shave Club's Success

Why did Unilever pay $1 Billion for Dollar Shave Club?

More Articles about MarTech:
How Tesla Uses MarTech to Develop Its Referral Programs

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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