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How Snapchat Killed the Homepage

Happy Tuesday and welcome back. This week's articles are heavy on analytics and social media. You wil
Issue #13  •  April 19  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Happy Tuesday and welcome back.
This week’s articles are heavy on analytics and social media. You will also find Charlie Rose’s 30 min interview with Chris Cox who is the Chief Product Officer at Facebook. 
Instead of a product to try listen to the latest Marketing Over Coffee podcast. The hosts have a lively discussion on the use of predictive analytics in marketing.
Thanks for reading and we’ll see you next week.
-Frank

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Articles:
The Scientific Marketing Strategy Behind Exponential Growth

Investigating the algorithms that govern our lives - Columbia Journalism Review

Measuring the ROI of Support

How Snapchat Killed the Homepage | Fashion-Tech | BoF

What Has Changed about Facebook Marketing in 2016?

Chris Cox — Charlie Rose

Podcast of the Week

Curated By:

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Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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