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How to get personalization right

Personalization is one of the key tools for marketers today, but when does personalization go from ma
Issue #105  •  November 9  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Personalization is one of the key tools for marketers today, but when does personalization go from making the customer feel appreciated to making him feel creeped out? And, how do you know where that line is?
In this week’s first article, Marketingland lists some interesting statistics about personalization including that 75% of customers feel somewhat creeped out by personalized brand experiences and 22% would look for a less creepy brand. One way to avoid giving customers that creepy feeling is to better appreciate the data that marketers can use for personalizing and the second article focuses on those data types.
This week’s other highlights include articles on marketing consumer products, an early 2019 marketing trends forecast and an insightful thought piece on the impact of robots on marketing operations.
Dig in and enjoy.
Frank

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The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Articles:
How to personalize without crossing the 'creepy line' - Marketing Land

How Using the Right Customer Data Yields Better Personalization

Why CPG marketing should focus on consumer intent - Think with Google

As shopper marketing budgets flow online, Amazon and Google want a piece of the action - Digiday

Trick or Treat? The Do’s and Don’ts of Mobile App

Will Robotic Process Automation Make its Mark in Marketing?

Forrester shares CMO predictions for 2019 | The Drum

Snapchat Discover opens up measurement doors, but media buyers don't expect to shift ad dollars - Digiday

Podcast Episode:
Marketing Over Coffee - At the Intersection of Marketing and Technology

The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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