Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Quote of the week:
“Technology provides a consistent feedback loop, which helps a brand know if its products, service, experiences and messages are useful to customers. Today, we are still required to aggregate information and insights from many tools– CRM, social listening, POS and e-commerce data, etc.– but together, they provide an almost immediate read on how you’re doing. That should translate to greater risk-taking and invention, which ultimately lead to success.” - Seth Farbman, CMO, Spotify
In this edition we have posts about the NoMQL movement, how major companies are maximizing their stacks, a note about the pain of marketing automation and 50 resources to help you avoid the pain. Enjoy…
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In a nutshell the outcome is an amplification of the campaign by increasing the media effectiveness. It’s no longer about eyeballs but about understanding who our customers are and using look-a-like modeling to have much more effective media.
If you are looking to learn more about marketing technology and how it can benefit you and your organization, our resources will give you the information and insight you need to get started on the right foot