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Quote of the week:“Technology provides a consistent feedback loop, which helps a brand know if its pr
Issue #19  •  May 31  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Quote of the week:
Technology provides a consistent feedback loop, which helps a brand know if its products, service, experiences and messages are useful to customers. Today, we are still required to aggregate information and insights from many tools– CRM, social listening, POS and e-commerce data, etc.– but together, they provide an almost immediate read on how you’re doing. That should translate to greater risk-taking and invention, which ultimately lead to success.” - Seth Farbman, CMO, Spotify

In this edition we have posts about the NoMQL movement, how major companies are maximizing their stacks, a note about the pain of marketing automation and 50 resources to help you avoid the pain. Enjoy…

Techstars is searching for the best startups in the world. We’re hitting the road to visit startup communities and meet your team. Join us to meet Techstars alumni, managing directors, program managers, mentors, and community leaders to learn more about entrepreneurship. This is your chance to connect with the Techstars team and learn about the exciting new programs we are kicking off in 2018.

The radical NoMQL movement in content marketing - Chief Marketing Technologist

Nestlé Waters’ CMO Antonio Sciuto on its Marketing Technology Transformation - Chiefmarketer

A CMO's View: How Dun & Bradstreet used MarTech to modernize its brand

Beware the Siren Song of Marketing Automation | DigitalNext - AdAge

50 Killer Resources to Master Marketing Technology

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Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
Guerric de Ternay Guerric de Ternay - Founder - Write at
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