Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Quote of the week:
“Technology provides a consistent feedback loop, which helps a brand know if its products, service, experiences and messages are useful to customers. Today, we are still required to aggregate information and insights from many tools– CRM, social listening, POS and e-commerce data, etc.– but together, they provide an almost immediate read on how you’re doing. That should translate to greater risk-taking and invention, which ultimately lead to success.” - Seth Farbman, CMO, Spotify
In this edition we have posts about the NoMQL movement, how major companies are maximizing their stacks, a note about the pain of marketing automation and 50 resources to help you avoid the pain. Enjoy…
How Startups, That Have Raised Over $500m in Funding, Chose to Brand Themselves Differently
Startups such as www.innoviz.tech, www.navya.tech, www.brilliant.tech and many others chose to innovate; not just with their product and technology but also with their branding. We take a look at 10 such startups that are building the future on .TECH domains. Know how.
Before there were tech conferences, there was Disrupt.
Join TechCrunch at Disrupt Berlin (28/29 Nov) where you’ll find the renowned Startup Battlefield competition, amazing speakers, hundreds of startups in Startup Alley, workshops and legendary networking at our after parties. Visit Techcrunch.com/events & use code: DIGEST for a 15% discount.
In a nutshell the outcome is an amplification of the campaign by increasing the media effectiveness. It’s no longer about eyeballs but about understanding who our customers are and using look-a-like modeling to have much more effective media.
If you are looking to learn more about marketing technology and how it can benefit you and your organization, our resources will give you the information and insight you need to get started on the right foot
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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack email@example.com