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Quote of the week: “Technology provides a consistent feedback loop, which helps a brand know if its p
Issue #19  •  May 31  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Quote of the week:
Technology provides a consistent feedback loop, which helps a brand know if its products, service, experiences and messages are useful to customers. Today, we are still required to aggregate information and insights from many tools– CRM, social listening, POS and e-commerce data, etc.– but together, they provide an almost immediate read on how you’re doing. That should translate to greater risk-taking and invention, which ultimately lead to success.” - Seth Farbman, CMO, Spotify

In this edition we have posts about the NoMQL movement, how major companies are maximizing their stacks, a note about the pain of marketing automation and 50 resources to help you avoid the pain. Enjoy…

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Articles:
The radical NoMQL movement in content marketing - Chief Marketing Technologist

Nestlé Waters’ CMO Antonio Sciuto on its Marketing Technology Transformation - Chiefmarketer

A CMO's View: How Dun & Bradstreet used MarTech to modernize its brand

Beware the Siren Song of Marketing Automation | DigitalNext - AdAge

50 Killer Resources to Master Marketing Technology

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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