Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hello and Welcome Back,
It has been another busy week in marketing technology. Warp speed changes are the norm but its still hard to get used to.
First up is a fascinating new offering that combines IOT and AR. Wow! The next articles discuss the Food Network’s use of chatbots, LI’s newest offering and omnichannel marketing for retailers.
From there we transition to strategy and trends including the results of Chief Martech’s marketing org study and Piper Jaffrey’s teen research.
Finally, there is an insightful interview with Tim Cook about his vision for AR at Apple.
Dig in and enjoy.
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I am immensely grateful that 275 marketing leaders participated in our marketing org study that we ran at the same time, where they could anonymously describe the structure of their marketing department