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IOT Meets AR

Hello and Welcome Back, It has been another busy week in marketing technology. Warp speed changes are
Issue #77  •  October 17  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hello and Welcome Back,
It has been another busy week in marketing technology. Warp speed changes are the norm but its still hard to get used to. 
First up is a fascinating new offering that combines IOT and AR. Wow! The next articles discuss the Food Network’s use of chatbots, LI’s newest offering and omnichannel marketing for retailers. 
From there we transition to strategy and trends including the results of Chief Martech’s marketing org study and Piper Jaffrey’s teen research. 
Finally, there is an insightful interview with Tim Cook about his vision for AR at Apple.  
Dig in and enjoy.

-Frank 


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Articles:
The internet of things meets augmented reality as Evrythng partners with Zappar | VentureBeat

How Food Network Seasons Its Facebook Messenger Bot | AdExchanger

LinkedIn connects sales, marketing tools for B2B advertisers to target leads, accounts

Why paper catalogs still matter             | Retail Dive

Being SMART with your martech: Balancing product inputs and performance outputs

Martech and the modern marketing org (study results) - Chief Marketing Technologist

Taking Stock With Teens® - Fall 2017

People are spending more time in top shopping apps like Amazon’s - Recode

Apple's Tim Cook on iPhones, augmented reality, and how he plans to change your world | The Independent

Tool of the Week:
Automated User Onboarding with Userlane - Product Hunt

Curated by:
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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