Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
This week we focus on the growth of Marketing Technology and how to use MarTech to increase your company’s value. The MarTech USA conference was last week so check out Scott Brinker’s new landscape Supergraphic and the highly anticipated Stackie winners!!
Please share an infographic of your martech stack on Twitter using #OurMarTechStack, we’ll feature the best one.
How the new generation of startups find their name
If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. Browse Names.
Brex, The First Corporate Card for Startups, is launching Brex Rewards
The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
In their new paper, “Valuing Subscription-based Businesses Using Publicly Disclosed Customer Data,” professors Peter Fader and Bruce Hardie explains their Customer Lifetime Value model. A remarkable read for SaaS and online businesses.
The different “lenses” of looking at your marketing stack that each of these winners shared aren’t mutually exclusive — indeed, it can be a valuable exercise to look at your own stack through each of them.
Analytics and Conversion as Tim Ash speaks with Associate Director of Digital Intelligence at Cardinal Path Nick Iyengar. Nick is responsible for helping his clients improve their profitability by building their analytics capabilities.
Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack email@example.com