Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
This week we focus on the growth of Marketing Technology and how to use MarTech to increase your company’s value. The MarTech USA conference was last week so check out Scott Brinker’s new landscape Supergraphic and the highly anticipated Stackie winners!!
Please share an infographic of your martech stack on Twitter using #OurMarTechStack, we’ll feature the best one.
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In their new paper, “Valuing Subscription-based Businesses Using Publicly Disclosed Customer Data,” professors Peter Fader and Bruce Hardie explains their Customer Lifetime Value model. A remarkable read for SaaS and online businesses.
The different “lenses” of looking at your marketing stack that each of these winners shared aren’t mutually exclusive — indeed, it can be a valuable exercise to look at your own stack through each of them.
Analytics and Conversion as Tim Ash speaks with Associate Director of Digital Intelligence at Cardinal Path Nick Iyengar. Nick is responsible for helping his clients improve their profitability by building their analytics capabilities.