Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Mary Meeker presented her internet trends report two weeks ago and Apple’s WWDC was last week. It seems like we were just celebrating NYE and the year is almost halfway over. How can a marketer keep all with all the exciting developments in marketing technology and still hit his numbers? Not to worry we have curated some exciting and thought provoking articles for you.
Netflix continues to develop great original content and their predictive analytics can tell who is going to watch their shows.(I’ll be binging Luke Cage as soon as it drops) Speaking of using analytics to personalize, TGIFridays has driven $150 million in revenues using virtual bartenders. And, the ultimate personalization tool, Facebook is facing an interesting challenge as teens have left the platform and the remaining audience skews less affluent and educated.
Lots to learn, and ponder. Dig in and enjoy.
How the new generation of startups find their name
If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. Browse Names.
Brex, The First Corporate Card for Startups, is launching Brex Rewards
The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
One major reason for the lack of action is that “new strategies” are often not strategies at all. A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do
Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack firstname.lastname@example.org