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Mary Meeker presented her internet trends report two weeks ago and Apple's WWDC was last week. It see
Issue #97  •  June 18  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Mary Meeker presented her internet trends report two weeks ago and Apple’s WWDC was last week. It seems like we were just celebrating NYE and the year is almost halfway over. How can a marketer keep all with all the exciting developments in marketing technology and still hit his numbers? Not to worry we have curated some exciting and thought provoking articles for you.
Netflix continues to develop great original content and their predictive analytics can tell who is going to watch their shows.(I’ll be binging Luke Cage as soon as it drops)  Speaking of using analytics to personalize, TGIFridays has driven $150 million in revenues using virtual bartenders. And, the ultimate personalization tool, Facebook is facing an interesting challenge as teens have left the platform and the remaining audience skews less affluent and educated. 
Lots to learn, and ponder. Dig in and enjoy.
Frank
 

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Articles:
The Netflix Binge Factory

Boost audience engagement with a digital video strategy - Think with Google

TGI Friday's AI-powered marketing drives $150 million (with virtual bartenders and more) | VentureBeat

Marketing strategy vs tactics - why the difference matters | Smart Insights

But in another survey, 58% of marketers polled said that they were having trouble finding success with these tools due to “lack of an effective strategy

The social giant is no longer the preferred platform among teens. Even worse, it is now the network of the poor and less educated segment of the young population
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Podcast Episode:
The Science of Social Media - Listen to Buffer podcast episodes, see all the show notes

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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