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Marketing Clouds, Video Ads and FunnelCake

Welcome back to the Marketing Technology newsletter! This week we have lots of exciting things happen
Issue #31  •  August 23  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome back to the Marketing Technology newsletter!
This week we have lots of exciting things happening in the industry and here are a few articles to keep you up to date. First up is an article on the trend of moving away from Mega Marketing Clouds. We also have posts on CMO vs CTO thinking,  Pinterest selling video ads, eCommerce and Account-Based Marketing.
As always, thanks for reading and please share our work with your friends!

How the new generation of startups find their name

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Articles:
Why Marketers are Choosing Self-Service Technology over the Mega Vendor Marketing Cloud | MarTech Advisor

No, CMOs Should Not Think Like CTOs | AdExchanger

Pinterest is finally selling video ads - Recode

Walmart’s e-commerce growth has started accelerating just in time for its Jet.com deal - Recode

Opinion: Retailers like J.Crew are obsessed with data. (And it’s killing your shopping experience.)  |  Lean Luxe

Jon Miller on Account Based Marketing — FunnelCake

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Pragmatic Marketing: Training Product Superheroes

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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