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Marketing Clouds, Video Ads and FunnelCake

Welcome back to the Marketing Technology newsletter! This week we have lots of exciting things happen
Issue #31  •  August 23  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome back to the Marketing Technology newsletter!
This week we have lots of exciting things happening in the industry and here are a few articles to keep you up to date. First up is an article on the trend of moving away from Mega Marketing Clouds. We also have posts on CMO vs CTO thinking,  Pinterest selling video ads, eCommerce and Account-Based Marketing.
As always, thanks for reading and please share our work with your friends!

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Articles:
Why Marketers are Choosing Self-Service Technology over the Mega Vendor Marketing Cloud | MarTech Advisor

No, CMOs Should Not Think Like CTOs | AdExchanger

Pinterest is finally selling video ads - Recode

Walmart’s e-commerce growth has started accelerating just in time for its Jet.com deal - Recode

Opinion: Retailers like J.Crew are obsessed with data. (And it’s killing your shopping experience.)  |  Lean Luxe

Jon Miller on Account Based Marketing — FunnelCake

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How to Work Remotely without Sacrificing Culture

True or false? Remote companies have a harder time building culture than co-located companies. False! You can work remotely without sacrificing culture. Infinite Red has been fully remote for four years, and we’ve learned a thing or six about what it takes to travel the road less commuted. The Remote Work Handbook is a complete field guide to growing, hiring, scaling and leading a fully remote company.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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