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Marketing Technology: Case Studies and How-tos

Hey there! Here's another exciting week for the MarTech newsletter. Case studies, how-tos, and some r
Issue #104  •  October 30  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hey there!
Here’s another exciting week for the MarTech newsletter.
Case studies, how-tos, and some research about Marketing, Growth, and Social Media.
Have fun and dig in!
Cheers
Guerric de Ternay.

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Marketing:
[How-to] What Makes Visual Storytelling Marketing So Effective?

[How-to] The 4 M's of Marketing: Set the Right Marketing Strategy
Reach your marketing goals thanks to the 4 M’s of marketing. This marketing framework is a better alternative to the traditional 4 P’s.
Get the latest data for thousands of products, brands, and categories. See what’s on the rise and gain a deeper knowledge of the trends that matter to your business.

Growth:
Entrepreneurs always ask what the one number they should focus on for raising money. I always say “90 day retention numbers for your acquisition cohorts”. There’s a common view in silicon valley and around the tech sector that growth is the one thing you should focus on. But it’s hard to grow if you are churning your users. And if you are paying for user acquisition, as many startups do in search of growth, then retention/churn becomes even more important.
avc.com   •   Share

Social Media:
[Research] How People Read Short Articles

[Case Study] How Rosa Gold skyrocketed its Pinterest traffic 362 percent in one year

For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing) is
sparktoro.com   •   Share

How to Work Remotely without Sacrificing Culture

True or false? Remote companies have a harder time building culture than co-located companies. False! You can work remotely without sacrificing culture. Infinite Red has been fully remote for four years, and we’ve learned a thing or six about what it takes to travel the road less commuted. The Remote Work Handbook is a complete field guide to growing, hiring, scaling and leading a fully remote company.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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