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Marketing Technology: Case Studies and How-tos

Hey there! Here's another exciting week for the MarTech newsletter. Case studies, how-tos, and some r
Issue #104  •  October 30  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hey there!
Here’s another exciting week for the MarTech newsletter.
Case studies, how-tos, and some research about Marketing, Growth, and Social Media.
Have fun and dig in!
Cheers
Guerric de Ternay.

How the new generation of startups find their name

If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. 
Browse Names.

Brex, The First Corporate Card for Startups, is launching Brex Rewards

The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
Marketing:
[How-to] What Makes Visual Storytelling Marketing So Effective?

[How-to] The 4 M's of Marketing: Set the Right Marketing Strategy
Reach your marketing goals thanks to the 4 M’s of marketing. This marketing framework is a better alternative to the traditional 4 P’s.
Get the latest data for thousands of products, brands, and categories. See what’s on the rise and gain a deeper knowledge of the trends that matter to your business.

Growth:
Entrepreneurs always ask what the one number they should focus on for raising money. I always say “90 day retention numbers for your acquisition cohorts”. There’s a common view in silicon valley and around the tech sector that growth is the one thing you should focus on. But it’s hard to grow if you are churning your users. And if you are paying for user acquisition, as many startups do in search of growth, then retention/churn becomes even more important.
avc.com   •   Share

Social Media:
[Research] How People Read Short Articles

[Case Study] How Rosa Gold skyrocketed its Pinterest traffic 362 percent in one year

For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing) is
sparktoro.com   •   Share

Pragmatic Marketing: Training Product Superheroes

Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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