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Marketing Technology - Issue #101

Email marketing turned 40 this year. In May of 1979, Gary Thuerk sent an unsolicited email pitch to 4
Issue #101  •  September 7  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Email marketing turned 40 this year. In May of 1979, Gary Thuerk sent an unsolicited email pitch to 400 business prospects. His campaign generated $13 million in sales. Unsolicited emails became the norm but consumers didn’t start calling it “spam” until the late 90’s. Email is still a high ROI tool and martech has analyzed nearly 1 Billion emails to help you improve your campaigns.
This week there are also articles about AB testing, the latest twitter tactics, blockchain’s impact on click fraud and AI.
Dig in and enjoy.
-F

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Articles:
Email marketing turned 40 this year. Now what? - Marketing Land

Email Marketing Statistics 2018: Nearly 1 Billion Emails Analyzed to See the Most Important Trends and Metrics for Ecommerce Marketers Before Black Friday

There is Nothing Magical About 95% Statistical Significance

Digital Marketing Trends That Are Changing The Way We Market To Consumers

Retweeting Your Own Tweets Can Boost Your Reach and Engagement

What blockchain technology can do for online advertising | SmartBrief

Have We Entered the Era of Blitz Marketing with AI? | ECM TechNews
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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