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Marketing Technology - Issue #108

Welcome back, On behalf of my other curators, we wish you a safe and joyous holiday season. In case y
Issue #108  •  December 18  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome back,
On behalf of my other curators, we wish you a safe and joyous holiday season. In case you want to do a little work over the next couple of weeks, we’ve curated some 2018 retrospectives, some 2019 predictions and a selection of interesting articles for your reading pleasure.
Frank

How much should you offer top tech talent in 2019?

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Articles:
Top 5 Social Media Trends in 2019 (And How Brands Should Adapt)

Predictions: 9 digital marketing trends for 2019 - CMO Australia

The 2018 State of Conversion Optimization Report

10 Most Read Articles of 2018 - Think with Google

A strategy needs to be the foundation of any marketing stack, one that takes into consideration who you are, what your goals are and who you’re trying to reach

Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret - The New York Times

In a November 2018 survey by Jebbit of 1,000 US adult smartphone users, 35.9% of respondents said that asking for too much information leads them to distrust a brand.

How to Make Your Marketing Automation More Intelligent with Artificial Intelligence

How 'brick-and-mobile' is transforming in-store shopping | Mobile Marketer

The new best practices for digital brand storytelling - Marketing Land

Less that a year later, the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK) now has a combined global reach of roughly 2 billion devices, on iOS, Android and other platforms.

How Blockchain Can Improve Trust in Mobile Advertising 12/05/2018

How to Work Remotely without Sacrificing Culture

True or false? Remote companies have a harder time building culture than co-located companies. False! You can work remotely without sacrificing culture. Infinite Red has been fully remote for four years, and we’ve learned a thing or six about what it takes to travel the road less commuted. The Remote Work Handbook is a complete field guide to growing, hiring, scaling and leading a fully remote company.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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