Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
While Mark Zuckerberg is sitting on the hot seat in front of Congress we still have to continue marketing and trying to stay ahead of the marketing technology curve.
This week we have two podcasts. The first interview is with John Ridding, the CEO of the Financial Times. In the interview, he discusses how the paper built a paid digital subscription model when the conventional wisdom was paid subscriptions don’t work online. FT has 900K subscribers and roughly 2/3rds are paying subscribers who spend at least $350/year.
The other podcast is an interview with Tim Cook and he discusses all things Apple. He always gives great interviews and this one doesn’t disappoint.
Mobile tracking and marketing firm AppsFlyer said in a new study that mobile app marketers were exposed to $700 million to $800 million in ad fraud in the first quarter of 2018, up 30 percent compared to the quarterly average for 2017
Delivering this digital experience requires the complex interaction of people, processes and technologies across an organization, working in complete harmony to capture the attention of buyers, build trust and compel them to action
The explosion in the crypto market is driving innovation in decentralized MarTech. It took over three years for digital marketing technology solutions as a whole to grow 400%from 2014 to 2017 and this market shows no signs of slowing down
We really want to achieve the habit in digital that people used to have in print. A metered model kind of goes against that because you’re, by definition, rationing. … Ideally, you spend a month with the FT, you get to appreciate it, you become a subscriber.”