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Marketing Technology - Issue #93

While Mark Zuckerberg is sitting on the hot seat in front of Congress we still have to continue marke
Issue #93  •  April 12  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
While Mark Zuckerberg is sitting on the hot seat in front of Congress we still have to continue marketing and trying to stay ahead of the marketing technology curve.
This week we have two podcasts. The first interview is with John Ridding, the CEO of the Financial Times. In the interview, he discusses how the paper built a paid digital subscription model when the conventional wisdom was paid subscriptions don’t work online. FT has 900K subscribers and roughly 2/3rds are paying subscribers who spend at least $350/year. 
The other podcast is an interview with Tim Cook and he discusses all things Apple. He always gives great interviews and this one doesn’t disappoint. 
Dig in and enjoy.
Frank

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Articles:
Smart marketing still hinges on humanity, not technology - MarTech Today

How the acceleration of AI will drive digital transformation: Automation and personalization - MarTech Today

How Brands Are Getting More Sophisticated at Using Location Data – Adweek

What mobile marketers really need to know about deep linking - Marketing Land

Appsflyer: Mobile app fraud hit $800 million in Q1, up 30% | VentureBeat

4 questions for YouTube’s performance ads product lead - Think with Google

Delivering this digital experience requires the complex interaction of people, processes and technologies across an organization, working in complete harmony to capture the attention of buyers, build trust and compel them to action

New Blockchain MarTech Landscape shows 400% growth in 6 months - ClickZ

Changes in Marketing Priorities and Marketing Technology Trends | Deloitte US

Podcast Episodes:
Financial Times CEO John Ridding talks paywalls on Recode Media podcast - Recode

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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