Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hey everyone, you might notice things look a little different this week. As I am prone to do, I am playing with a new tool I found. Content is all the same, just can’t help myself from the latest cool stuff!
Let me know what you think of everything or if you have any trouble.
I hope things are going well for you as we start the new year. I will be getting back on track weekly with these now that the holidays are over and CES has passed, thanks for you patience during my little sabbatical.
See you next week,
Get the numbers: how much should you offer top tech talent?
Vettery aims to make the recruiting process more transparent for job-seekers and hiring managers, across the board. And we noticed there's one thing people can't stop talking about: salary. We believe that when all parties are on equal footing, everyone is poised to have a better hiring experience.
Bring space to your smartphone and win €100,000 by developing an Android and iOS app. The MyGalileoApp Competition is ON!🛰😎Develop an innovative app that uses the Galileo satellites’ positioning accuracy & commercially launch your solution! Gather a team or go solo & design & develop an app that will #UseGalileo. And the best part? Meet & work hand in hand with our amazing mentors and the 1st place winner gets €100,000! You can find everything you need to know at http://gsa.europa.eu/mygalileoapp. Don't wait until the last minute and make sure you register your app proposals on time! Deadline: March 28.
The digital world is evolving rapidly. With the advent of new technologies on an almost daily basis, marketing as a function must undergo changes to retain its relevance. The massively increased spending by CMOs that we are seeing today is a result of the marked shift towards the increasing integration of technology with marketing.
Why would a company, especially one at the startup stage with little time or resources, deviate from their primary product to hack up something fun on the side?
Perhaps it’s out of desperation, hoping for a saving spark of genius. Or maybe the team is using it as a testing ground for future plans, a place to learn something new. Something could also be spun up as a marketing tool that spreads the brand’s name.
Over the course of 2015, Mintigo launched a multitude of new product capabilities, including intent data, discovering net new leads and target accounts, account-based marketing (ABM), enhanced global data, and Predictive Campaigns™ - a new and first-of-it’s-kind feature that allows marketers to launch fully automated, omni-channel nurturing campaigns completely driven by predictive intelligence.
In April of 2015, it was unveiled that over 4 billion videos were being played back each day on the Facebook platform alone. By September, this number had doubled to a staggering 8 billion video views per day. Cisco now predicts that 80% of all Internet traffic will be streaming video content by 2019, up from 64% in 2014.
Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.
Attend Digital Transformation World 2019 - the How of Digital Transformation
Join 3,000+ leaders and innovators at Digital Transformation World and help drive the transformation needed to fuel the next wave of growth for the telecoms industry. Spend three days building partnerships with the right people and companies, attend sessions and debates, participate in 1:1 meetings, jump on an innovation tour, browse through the startup alley or Catalyst program showcase. There’s something for everyone. Prices increase March 18. Learn more now.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack email@example.com