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Sifting through the clutter of tools is a herculean task filled with promise and pitfall. That said, those who are able to leverage smart, newfound platforms will be those who find their marketing automated, seamless and driving more ROI than ever imagined.
The Google Trends tool shows it very clearly. In the past 8 years, the search for ‘adtech’, or ad tech, which shows the same trend, has steadily declined while the search for the keyword ‘marketing automation’ as risen remarkably. Ad tech is clearly on a downslide, with martech coming up strongly.
Did you ever want to get a good demographic profile of your customers or email subscribers? Companies pay quite a bit to send out their lists to companies to match and profile the email addresses on them. The truth is, you don’t have to, though!
Starting today, and for the next month, we’ll be paying special attention to what’s happening in the martech industry. We’ll have new features and interviews with important players across all areas of martech. For marketers who might need to catch up, we’ll have new primers on specific areas of the martech landscape.