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MarTech: A/B Test & Performance

Hi there! One of the key tools that we use as tech marketers is A/B testing. This week's issue of you
Issue #82  •  November 27  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hi there!
One of the key tools that we use as tech marketers is A/B testing.
This week’s issue of your MarTech newsletter focuses on this way of experimenting.
Have a great week!
Guerric de Ternay.

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Articles:
6 Persuasive Product Photography A/B Tests to Run - Shopify
Experimentation is the way to gain confidence in whether a product or service will be successful in market. Find five great examples of such tests.
medium.com   •   Share

Countdown to Launch: How to Come Up with Great Testing Ideas - Moz

Samples, Significance, & Statistics: Your Intro to Better A/B Testing - Objeqt

A complete step-by-step guide to finding, analyzing, and testing which networks are most effective for you and your brand.

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I thin

Curated by:

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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