Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hey everyone, I’d like to introduce Frank Pollock, he is joining to help me curate this list and bring his experienced eye to all things about it. Next week, I’ll be introducing another curator that will be helping as well, Guerric de Ternay. For now, please learn more about Frank on his LinkedIn!
He chose most of the articles this week, so shout out to him if you like this edition, I’m loving the new material myself.
Until next week!
Quick poll: Do you like expense reports?
If you're a normal human being, you definitely answered no. Luckily, Divvy is the proactive expense management platform. With Divvy you get freedom from expense reports, complete control and visibility over company expenses, and greater security with virtual cards. All for FREE. And now Divvy is offering Techstars Startup Digest readers who are decision makers $100 to take a demo. Get your $100.
By utilising these tools, the speed to market and ROI have afforded the CMO with valid data that has the ability to prove the real value of marketing to the business, and subsequently, has created a greater role for the CMO within organisations.
However, marketing budgets are not growing at the same rate as the number of potential ways to communicate with the customer. Therefore, allocating and optimising marketing budgets based on marketing performance metrics is more important than ever.
Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement.
However, are they still as important and effective in 2016 as they have been in the past?