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Our Martech Love Affair Continues - Valentine's Day Edition

Good morning everyone! This week we have important articles on everything from Hootsuite's latest mov
Issue #48  •  February 14  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Good morning everyone! This week we have important articles on everything from Hootsuite’s latest move to how brands are taking on Valentine’s Day.
By the way…happy Valentine’s Day!
Our love affair for martech burns as bright as ever, and we hope yours does as well. It can sure be a difficult relationship at times, things are always changing and it seems to just keep getting more expensive, but we’re confident that with martech at our side, we’re setup for a fun and productive future.
Stoke your own romance for #martech with this edition and always remember you can send us ideas, articles, or suggestions anytime. 
<3, Mitchell, Frank, Guerric

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Articles:
From a Poundland three-course dinner for two to Sainsbury’s same-sex Valentine’s Day cards, we round up some of the most striking advertising activity.

Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management

10 things marketers need to know about AI | CIO

Here Come the Hybrids – Dave Birckhead

Performance and integration: The foundation of marketing technology stack success

How to use your unique dataset to create valuable content | MarTech

Listening to now:
Side Hustle School

Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena.
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Curated by:

The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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