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Our Martech Love Affair Continues - Valentine's Day Edition

Good morning everyone! This week we have important articles on everything from Hootsuite's latest mov
Issue #48  •  February 14  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Good morning everyone! This week we have important articles on everything from Hootsuite’s latest move to how brands are taking on Valentine’s Day.
By the way…happy Valentine’s Day!
Our love affair for martech burns as bright as ever, and we hope yours does as well. It can sure be a difficult relationship at times, things are always changing and it seems to just keep getting more expensive, but we’re confident that with martech at our side, we’re setup for a fun and productive future.
Stoke your own romance for #martech with this edition and always remember you can send us ideas, articles, or suggestions anytime. 
<3, Mitchell, Frank, Guerric

How Startups, That Have Raised Over $500m in Funding, Chose to Brand Themselves Differently

5aa5ac3b-0523-4f61-b28a-fe2910f79863.pngStartups such as www.innoviz.tech, www.navya.tech, www.brilliant.tech and many others chose to innovate; not just with their product and technology but also with their branding. We take a look at 10 such startups that are building the future on .TECH domains. Know how.

Before there were tech conferences, there was Disrupt.

Join TechCrunch at Disrupt Berlin (28/29 Nov) where you’ll find the renowned Startup Battlefield competition, amazing speakers, hundreds of startups in Startup Alley, workshops and legendary networking at our after parties. Visit Techcrunch.com/events & use code: DIGEST for a 15% discount.
Articles:
From a Poundland three-course dinner for two to Sainsbury’s same-sex Valentine’s Day cards, we round up some of the most striking advertising activity.

Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management

10 things marketers need to know about AI | CIO

Here Come the Hybrids – Dave Birckhead

Performance and integration: The foundation of marketing technology stack success

How to use your unique dataset to create valuable content | MarTech

Listening to now:
Side Hustle School

Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena.
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Hot Products:
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A real-time feed of the hottest business software

Hand-curated content suggestions for social media

Curated by:

HelloSign API: Everything IT Requires and Developers Love

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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