Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Good morning everyone! This week we have important articles on everything from Hootsuite’s latest move to how brands are taking on Valentine’s Day.
By the way…happy Valentine’s Day!
Our love affair for martech burns as bright as ever, and we hope yours does as well. It can sure be a difficult relationship at times, things are always changing and it seems to just keep getting more expensive, but we’re confident that with martech at our side, we’re setup for a fun and productive future.
Stoke your own romance for #martech with this edition and always remember you can send us ideas, articles, or suggestions anytime.
For years, marketing was considered more art than science. But more recently, as marketing automation software has proliferated, marketers have had to blend the art of storytelling with the science of data. Lots and lots of data.
Hybrid professionals have emerged over time, often driven by curiosity and emerging needs. They developed expertise in one area early on but, for various reasons, diverted some of their energy, time and attention to learning another area as well.
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget.
Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena.