Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
A book from Scott Brinker, Superbowl learnings, and an analysis of CMO’s on Twitter yields some really interesting content this week. Also be sure to check out a few ‘new’ tools in the first section below.
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It’s estimated that more than 100 million Americans tuned in to watch 46 companies try to win hearts, minds and wallets by splurging between $4.5 million and $5 million on 30 second advertisement slots during the coverage of the 50th Super Bowl.
Though most advertising and marketing pros won’t admit it, a cloud of confusion surrounds the terms ‘ad tech’ and 'marketing tech.’ In search of clarity, we queried a number of experts for their insights on the conundrum.
When you realize that you need to acquire and deploy specific technology in order to take your marketing efforts to the next level (or just to meet your most pressing needs), can you do so simply based on your best judgment? Or do you have to get some kind of go-ahead from IT or another part of the organization?
In reviewing all the data from 2015, Carter Hostelley, CEO of Leadtail believes, generally speaking, “CMOs are looking for strategic insights from peers, thought leaders, publications and vendors to cope with the explosion of technology and data-driven marketing.”