Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
A book from Scott Brinker, Superbowl learnings, and an analysis of CMO’s on Twitter yields some really interesting content this week. Also be sure to check out a few ‘new’ tools in the first section below.
How much should you offer top tech talent in 2019?
Vettery aims to make the recruiting process more transparent for job-seekers and hiring managers, across the board. And we noticed there's one thing people can't stop talking about: salary. We believe that when all parties are on equal footing, everyone is poised to have a better hiring experience.
Ready to build your tech team? It's a new year, and Vettery has new data to help you get started. Dive into the numbers and download our 2019 Tech Salary Report today.
Free seminar: Business basics and best practices
Learn how you can run your entire business online with one integrated software platform. Join our free seminar to learn how Zoho One can help you streamline your business, enhance productivity, and focus on what you do best. We'll be in Miami, New York, Chicago, Newark, D.C., Nashville, Houston, Phoenix, and Denver. Hope to see you there! Click here to register now.
It’s estimated that more than 100 million Americans tuned in to watch 46 companies try to win hearts, minds and wallets by splurging between $4.5 million and $5 million on 30 second advertisement slots during the coverage of the 50th Super Bowl.
Though most advertising and marketing pros won’t admit it, a cloud of confusion surrounds the terms ‘ad tech’ and 'marketing tech.’ In search of clarity, we queried a number of experts for their insights on the conundrum.
When you realize that you need to acquire and deploy specific technology in order to take your marketing efforts to the next level (or just to meet your most pressing needs), can you do so simply based on your best judgment? Or do you have to get some kind of go-ahead from IT or another part of the organization?
In reviewing all the data from 2015, Carter Hostelley, CEO of Leadtail believes, generally speaking, “CMOs are looking for strategic insights from peers, thought leaders, publications and vendors to cope with the explosion of technology and data-driven marketing.”
True or false? Remote companies have a harder time building culture than co-located companies. False! You can work remotely without sacrificing culture. Infinite Red has been fully remote for four years, and we’ve learned a thing or six about what it takes to travel the road less commuted. The Remote Work Handbook is a complete field guide to growing, hiring, scaling and leading a fully remote company.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack email@example.com