Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
A book from Scott Brinker, Superbowl learnings, and an analysis of CMO’s on Twitter yields some really interesting content this week. Also be sure to check out a few ‘new’ tools in the first section below.
How the new generation of startups find their name
If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. Browse Names.
Brex, The First Corporate Card for Startups, is launching Brex Rewards
The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
It’s estimated that more than 100 million Americans tuned in to watch 46 companies try to win hearts, minds and wallets by splurging between $4.5 million and $5 million on 30 second advertisement slots during the coverage of the 50th Super Bowl.
Though most advertising and marketing pros won’t admit it, a cloud of confusion surrounds the terms ‘ad tech’ and 'marketing tech.’ In search of clarity, we queried a number of experts for their insights on the conundrum.
When you realize that you need to acquire and deploy specific technology in order to take your marketing efforts to the next level (or just to meet your most pressing needs), can you do so simply based on your best judgment? Or do you have to get some kind of go-ahead from IT or another part of the organization?
In reviewing all the data from 2015, Carter Hostelley, CEO of Leadtail believes, generally speaking, “CMOs are looking for strategic insights from peers, thought leaders, publications and vendors to cope with the explosion of technology and data-driven marketing.”
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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack firstname.lastname@example.org