Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Another exciting week in the world of marketing technology. In a rant the guys over at TechDirt attack everything we know about traffic numbers and clients are asking for a financial audit of their agencies. Snap rebrands itself and launches Spectacles with its trademark cool. We also have articles about Augmented Reality, packaging as the new storefront and much more. Enjoy and see you next week.
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That means they don’t just have a plan, but have mapped out and are actively monitoring their customer experience journey – a journey that hits every touchpoint of interaction a customer has with their business, from retail to mobile to social and everything in between.