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Snap's Spectacles. Fake Traffic. Where's the money?

Another exciting week in the world of marketing technology. In a rant the guys over at TechDirt attac
Issue #36  •  October 4  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Another exciting week in the world of marketing technology. In a rant the guys over at TechDirt attack everything we know about traffic numbers and clients are asking for a financial audit of their agencies. Snap rebrands itself and launches Spectacles with its trademark cool. We also have articles about Augmented Reality, packaging as the new storefront and much more. Enjoy and see you next week.

Frank

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Articles:
Traffic Is Fake, Audience Numbers Are Garbage, And Nobody Knows How Many People See Anything | Techdirt

Big Marketers Launch Audits of Their Ad Buyers  - WSJ

The Rise of Augmented Reality Technology - business.com

Meet Lumi, The Company That's Making Mailers The New Shopfronts | Fast Company | Business + Innovation

How marketing is becoming less of an art — and more of a science | Marketing Dive

What High Performing Sales and Marketing Professionals Do Differently (And What You Can Learn From Them)

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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