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Spring Is Here

Let's talk marketing technology! It's spring and that means its time for busted NCAA brackets and the
Issue #52  •  March 21  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Let’s talk marketing technology!
It’s spring and that means its time for busted NCAA brackets and the Stackies. Scott Brinker and the folks at the ChiefMartec blog are asking for Stackie and Hackie submissions for their May conference. (deadline 3/31) Microsoft submitted their stack, and it’s really dope!
Then we move to some thought leadership about managing MarTec, proximity beacons and treating information like a brand.
After an announcement about Google Display that may affect some of your ads, we have some fun with the 10 best social media burns from brands last week. Some of these brands are savages.
Enjoy and see you next Tuesday.
-Frank (aka the big man in the middle)

How the new generation of startups find their name

If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. 
Browse Names.

Brex, The First Corporate Card for Startups, is launching Brex Rewards

The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
Articles:
Microsoft shares their marketing stack in the Stackies, and it's awesome - Chief Marketing Technologist

Is MarTech Too Important To Leave To The Marketers? | CustomerThink

Why Proximity Beacon Marketing Won't Survive 2017 | PerformanceIN

Information Is ‘A Thing’ And Should Be Treated Like A Brand

New location extension ad format now live on Google Display Network

Curated by:

Pragmatic Marketing: Training Product Superheroes

Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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