Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Let’s talk marketing technology!
It’s spring and that means its time for busted NCAA brackets and the Stackies. Scott Brinker and the folks at the ChiefMartec blog are asking for Stackie and Hackie submissions for their May conference. (deadline 3/31) Microsoft submitted their stack, and it’s really dope!
Then we move to some thought leadership about managing MarTec, proximity beacons and treating information like a brand.
After an announcement about Google Display that may affect some of your ads, we have some fun with the 10 best social media burns from brands last week. Some of these brands are savages.
Enjoy and see you next Tuesday.
-Frank (aka the big man in the middle)
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This method of customer engagement is not only a less intrusive alterative to location based marketing, but research has shown that these messages have a far higher open rate than unsolicited broadcast messages