Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
The evolution of marketing continues.
This week we have advances in social commerce and eCommerce, an analysis of the LinkedIn merger and a new tool for consumer research.
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Now, it’s building on that, giving advertisers data about those who were served an ad and then traveled into a store, as well as adding features to its local ads designed to make store location easier for consumers. Facebook is also letting advertisers link transactions to ads with the help of companies like IBM.
Snapchat will make the case that it now has many more ways to show return on investment. In the past 12 months, the company has done 10 partnerships with outside firms that can vouch for and measure the effectiveness of its ads.
In the company’s own words, Twitter Insiders is “a one-stop solution for recruitment, design, and collection of live research”. With it, brands can have access to real audiences that match their own customers. As Gemma Proctor, Research Manager at Twitter explains,