Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
The evolution of marketing continues.
This week we have advances in social commerce and eCommerce, an analysis of the LinkedIn merger and a new tool for consumer research.
How the new generation of startups find their name
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Brex, The First Corporate Card for Startups, is launching Brex Rewards
The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
Now, it’s building on that, giving advertisers data about those who were served an ad and then traveled into a store, as well as adding features to its local ads designed to make store location easier for consumers. Facebook is also letting advertisers link transactions to ads with the help of companies like IBM.
Snapchat will make the case that it now has many more ways to show return on investment. In the past 12 months, the company has done 10 partnerships with outside firms that can vouch for and measure the effectiveness of its ads.
In the company’s own words, Twitter Insiders is “a one-stop solution for recruitment, design, and collection of live research”. With it, brands can have access to real audiences that match their own customers. As Gemma Proctor, Research Manager at Twitter explains,
Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack firstname.lastname@example.org