Startup L Jackson and the Customer Funnel

Now, it’s building on that, giving advertisers data about those who were served an ad and then traveled into a store, as well as adding features to its local ads designed to make store location easier for consumers. Facebook is also letting advertisers link transactions to ads with the help of companies like IBM.

Snapchat will make the case that it now has many more ways to show return on investment. In the past 12 months, the company has done 10 partnerships with outside firms that can vouch for and measure the effectiveness of its ads.

The study reportedly found that “Promoted Pins drive 5x more incremental in-store sales per impression” vs. other online advertising.

In the company’s own words, Twitter Insiders is “a one-stop solution for recruitment, design, and collection of live research”. With it, brands can have access to real audiences that match their own customers. As Gemma Proctor, Research Manager at Twitter explains,

Q: In the wake of the mega billion dollars M & A deals in the marketing technology space last month, which direction do you foresee martech moving towards?

Blessed is he who, in the name of profit, shepherds the user through the funnel, for he is truly his user’s keeper.

“Umm, LinkedIn isn’t really a marketing technology company.” But here are a few reasons why we can — and should — think of them that way:

Raising money means you aren’t good enough to build a company that’s profitable.

We’re becoming a generation of accidental narcissists who want things our way, when and how we want it