Technical Marketing on Social Media & Beyond

You won’t get very far with a perfect product if you don’t know who will buy it. In fact, before you decide what to sell, you need to find your audience.

Learn how to reveal the patterns that lead to a user habitually interacting with your product using behavioral personas. Your retention rate will thank you.

As Facebook begins to embrace Stories, it’s time for your business to shift strategy and think about what social media marketing will look like after the News Feed.

Tommy’s Superfoods’ #ThinkVeggiesFirst branded hashtag campaign reach more than one million people on social media and grow its email list by 22 percent.

Fallout from the days of mandatory blogging means that many of us have a ton of old content on the sites we manage. What’s the best way to decide which posts to keep, which to repurpose, and which to get rid of altogether?

Not that long ago, image SEO was one of the easiest ways to get traffic to your site. But in 2013, Google added the “view image” button and the clicks to websites plummeted. Since then, most people…

The Value Mix is a tool that helps you create the products and services that people will want by: (1) Knowing your target customers better to create real value for them; (2) Building a coherent strategy for your new products and services. (Complementary to the lean startup and design thinking methods.)