Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
There were lots of exciting developments in marketing technology during the past week (when aren’t there?) and here are some of our favorites.
Mitch Joel offered his view of the agency of the future and the folks at Strategy and Business share their vision for AR in Retail. We also included posts on Google’s branded texts, Facebook’s use of AI, and using AI to develop and test new creative in real-time. For you gamers, Chartboost is launching playable ads.
Enjoy and make sure to catch us next week.
-Frank (aka the big man in the middle)
How the new generation of startups find their name
If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. Browse Names.
Brex, The First Corporate Card for Startups, is launching Brex Rewards
The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
This new ad format is more than just a playable ad, it’s an immersive interactive moment within a game where the player chooses their level of engagement. By reaching mobile gamers in their element, the ad becomes seamless and natural.
Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack firstname.lastname@example.org