Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Pokemon is back with a bang but there is still lots going on in the marketing technology world. While we are having fun chasing mythical creatures keep in mind that Go is a beautifully executed repositioning of a brand using augmented reality.
This week we also have articles on Snapchat’s geo filters, e-commerce shifting to brick and mortar for profitability and Artificial Intelligence in marketing.
Gotta run! Ash Ketchum and I are meeting up in a few minutes
Meet Investors & Potential Partners: Apply for Startup of the Year by 5/31
The Startup of the Year program (Established by TechCo) invites startups across all verticals to apply. Over the past decade, GrubHub, Groupon, Maxwell Health and thousands more have participated. The 100 semifinalists will showcase, meet with investors, advisors and network with industry leaders. Funding, prizes and new relationships make this an incredible opportunity for startups. Learn more and apply today.
A custom geofilter is the new custom hashtag: Your event, office, party, or fraternity better have one. And given that they aren’t free to submit, the geofilter community is happily lining Snapchat’s pockets.
“It’s hard to present a compelling, sticky brand experience online, especially when selling non-utility items like apparel, accessories, home goods,” says Bloom. “Many companies actually lose money online and are still highly profitable offline