Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Pokemon is back with a bang but there is still lots going on in the marketing technology world. While we are having fun chasing mythical creatures keep in mind that Go is a beautifully executed repositioning of a brand using augmented reality.
This week we also have articles on Snapchat’s geo filters, e-commerce shifting to brick and mortar for profitability and Artificial Intelligence in marketing.
Gotta run! Ash Ketchum and I are meeting up in a few minutes
How the new generation of startups find their name
If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. Browse Names.
Brex, The First Corporate Card for Startups, is launching Brex Rewards
The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
A custom geofilter is the new custom hashtag: Your event, office, party, or fraternity better have one. And given that they aren’t free to submit, the geofilter community is happily lining Snapchat’s pockets.
“It’s hard to present a compelling, sticky brand experience online, especially when selling non-utility items like apparel, accessories, home goods,” says Bloom. “Many companies actually lose money online and are still highly profitable offline
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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack firstname.lastname@example.org