Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Pokemon is back with a bang but there is still lots going on in the marketing technology world. While we are having fun chasing mythical creatures keep in mind that Go is a beautifully executed repositioning of a brand using augmented reality.
This week we also have articles on Snapchat’s geo filters, e-commerce shifting to brick and mortar for profitability and Artificial Intelligence in marketing.
Gotta run! Ash Ketchum and I are meeting up in a few minutes
A custom geofilter is the new custom hashtag: Your event, office, party, or fraternity better have one. And given that they aren’t free to submit, the geofilter community is happily lining Snapchat’s pockets.
“It’s hard to present a compelling, sticky brand experience online, especially when selling non-utility items like apparel, accessories, home goods,” says Bloom. “Many companies actually lose money online and are still highly profitable offline