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The CMO-CIO relationship 2.0

Welcome Back, It's amazing how much can happen in a week in the marketing technology world. We have c
Issue #71  •  September 5  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome Back,
It’s amazing how much can happen in a week in the marketing technology world. We have curated some of the highlights in this latest edition. 
We begin with some thought provoking articles on the future of the CMO-CIO relationship, on marketing in the attention economy and on AI’s role in marketing. After an insightful interview with Jamie Gutfreund we transition into more tactical discussions on creating a customer profile, developing a well-rounded martech stack and tracking social mentions. Finally, we close with a case study on Duolingo’s growth.
Dig in and we’ll see you next week.

-Frank

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Articles:
The next generation CMO-CIO relationship | ITProPortal

Applying the marketing principles of the attention economy - Think with Google

Is Artificial Intelligence After Marketers' Jobs? - eMarketer

Interview with Jamie Gutfreund, Global CMO at Wunderman

A B2B Startup’s Guide to Creating an Ideal Customer Profile (ICP) | Propeller CRM Blog

Marketing Technology Stacks: Why a Well-Rounded One Is Vital

How to Track Social Mentions 101 - Your Guide to Making Social Work for You - Talkwalker

Growth Hacking: Inside Duolingo's Monster 9-Figure Growth Strategy

Tool of the Week
Discover what runs a website in one click 👨‍💻

Curated by:

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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