Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
It’s amazing how much can happen in a week in the marketing technology world. We have curated some of the highlights in this latest edition.
We begin with some thought provoking articles on the future of the CMO-CIO relationship, on marketing in the attention economy and on AI’s role in marketing. After an insightful interview with Jamie Gutfreund we transition into more tactical discussions on creating a customer profile, developing a well-rounded martech stack and tracking social mentions. Finally, we close with a case study on Duolingo’s growth.
Dig in and we’ll see you next week.
Meet Investors & Potential Partners: Apply for Startup of the Year by 5/31
The Startup of the Year program (Established by TechCo) invites startups across all verticals to apply. Over the past decade, GrubHub, Groupon, Maxwell Health and thousands more have participated. The 100 semifinalists will showcase, meet with investors, advisors and network with industry leaders. Funding, prizes and new relationships make this an incredible opportunity for startups. Learn more and apply today.
This guide will teach you how to create an ideal customer profile so you can find and target the high-quality leads your startup needs. We’ll also look at different ways to find your ideal customers and questions to ask yourself during the process.