Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
It’s amazing how much can happen in a week in the marketing technology world. We have curated some of the highlights in this latest edition.
We begin with some thought provoking articles on the future of the CMO-CIO relationship, on marketing in the attention economy and on AI’s role in marketing. After an insightful interview with Jamie Gutfreund we transition into more tactical discussions on creating a customer profile, developing a well-rounded martech stack and tracking social mentions. Finally, we close with a case study on Duolingo’s growth.
This guide will teach you how to create an ideal customer profile so you can find and target the high-quality leads your startup needs. We’ll also look at different ways to find your ideal customers and questions to ask yourself during the process.