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The CMO-CIO relationship 2.0

Welcome Back, It's amazing how much can happen in a week in the marketing technology world. We have c
Issue #71  •  September 5  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome Back,
It’s amazing how much can happen in a week in the marketing technology world. We have curated some of the highlights in this latest edition. 
We begin with some thought provoking articles on the future of the CMO-CIO relationship, on marketing in the attention economy and on AI’s role in marketing. After an insightful interview with Jamie Gutfreund we transition into more tactical discussions on creating a customer profile, developing a well-rounded martech stack and tracking social mentions. Finally, we close with a case study on Duolingo’s growth.
Dig in and we’ll see you next week.

-Frank

How the new generation of startups find their name

If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. 
Browse Names.

Brex, The First Corporate Card for Startups, is launching Brex Rewards

The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
Articles:
The next generation CMO-CIO relationship | ITProPortal

Applying the marketing principles of the attention economy - Think with Google

Is Artificial Intelligence After Marketers' Jobs? - eMarketer

Interview with Jamie Gutfreund, Global CMO at Wunderman

A B2B Startup’s Guide to Creating an Ideal Customer Profile (ICP) | Propeller CRM Blog

Marketing Technology Stacks: Why a Well-Rounded One Is Vital

How to Track Social Mentions 101 - Your Guide to Making Social Work for You - Talkwalker

Growth Hacking: Inside Duolingo's Monster 9-Figure Growth Strategy

Tool of the Week
Discover what runs a website in one click 👨‍💻

Curated by:

Pragmatic Marketing: Training Product Superheroes

Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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