Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome to the latest edition of the Marketing Technology newsletter. Today we start off with mobile marketing. Want to know how Kohl’s increased annual consumer spend by $80 or how some retailers got a 30% redemption rate. We’ve got the answers for ya’.
Then we shift gears to some more “traditional” concerns like how Amazon Echo is dominating a new category of devices and how Siri helped Amazon do it.
Finally, there is an article for all the hardcore mathletes who are marketers. Never thought I would see the words “network science” and marketing in the same sentence.
Enjoy and thanks for reading!
Quick poll: Do you like expense reports?
If you're a normal human being, you definitely answered no. Luckily, Divvy is the proactive expense management platform. With Divvy you get freedom from expense reports, complete control and visibility over company expenses, and greater security with virtual cards. All for FREE. And now Divvy is offering Techstars Startup Digest readers who are decision makers $100 to take a demo. Get your $100.
That’s because Total Content Ratings, or TCR, does not measure viewership of commercials. TCR is essentially a version of existing program ratings, souped up to include the elusive viewing taking place traditional TV schedules and screens