Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome to the latest edition of the Marketing Technology newsletter. Today we start off with mobile marketing. Want to know how Kohl’s increased annual consumer spend by $80 or how some retailers got a 30% redemption rate. We’ve got the answers for ya’.
Then we shift gears to some more “traditional” concerns like how Amazon Echo is dominating a new category of devices and how Siri helped Amazon do it.
Finally, there is an article for all the hardcore mathletes who are marketers. Never thought I would see the words “network science” and marketing in the same sentence.
Enjoy and thanks for reading!
-Frank
Manage Your Business's Technology from Anywhere, Anytime
Jamf Now helps you secure, manage and protect the iPad, iPhone, and Mac devices at work. We make management tasks simple and affordable, no IT expertise needed. Deploy Wi-Fi passwords, secure company data, enforce passcodes, and more. Learn more and enroll your first three devices free.
2019 Startup of the Year Applications
Startup of the Year has discovered and supported the most promising and innovative startups from around the world since 2006. The Top 100 will compete for the Startup of the Year title and potential investment up to $100,000 at the 7th annual competition, this year hosted in Memphis. Deadline May 12.Apply Here.
Tests have shown that loyalty customers, almost 60 percent of whom do not have Kohl’s charge cards, made two extra trips to the store and spent an incremental $80 per year
The simple truth is that physical location is a hugely overlooked facet of our digital experience, and therefore a severely overlooked source of data about our daily digital experiences.
That’s because Total Content Ratings, or TCR, does not measure viewership of commercials. TCR is essentially a version of existing program ratings, souped up to include the elusive viewing taking place traditional TV schedules and screens
After years of iPhone users getting let down by Siri, the first truly mainstream voice agent, Amazon billed the Echo as a speaker that, by the way, has a few smart voice commands built in.
A holistic, network-level understanding of a marketing ecosystem provides countless benefits for marketers, and, in fact, will alter the course of marketing indefinitely.
Our mailing address is:
Techstars
1050 Walnut St #202
Boulder, CO 80302
If you were forwarded this newsletter and you like it, you can subscribe here.
If you don’t want these updates anymore, please unsubscribe here.
This newsletter is carefully curated with Revue
