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The Mobile Edition

Welcome to the latest edition of the Marketing Technology newsletter. Today we start off with mobile
Issue #45  •  January 17  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome to the latest edition of the Marketing Technology newsletter. Today we start off with mobile marketing. Want to know how Kohl’s increased annual consumer spend by $80 or how some retailers got a 30% redemption rate. We’ve got the answers for ya’.
Then we shift gears to some more “traditional” concerns like how Amazon Echo is dominating a new category of devices and how Siri helped Amazon do it. 
Finally, there is an article for all the hardcore mathletes who are marketers. Never thought I would see the words “network science” and marketing in the same sentence. 
Enjoy and thanks for reading!

-Frank

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Articles:
Let's talk mobile!:
Luxury Daily

The Right Way to Do Mobile Marketing - Knowledge@Wharton

2017 Will be the Tipping Point for Native Mobile Advertising | DigitalNext - AdAge

What Advertisers Must Know About Cross-Platform TV Ratings | Media - AdAge

Now, to some marketing strategy discussions
Amazon Echo vs. Google Home vs. Microsoft Cortana vs. Apple Siri - Business Insider

How Lenovo is taking its brand beyond tech innovation | Marketing | The Drum

And, if you really want to geek out...
A brief introduction to network science math in marketing - Chief Marketing Technologist

Curated by:
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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