Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome to the latest edition of the Marketing Technology newsletter. Today we start off with mobile marketing. Want to know how Kohl’s increased annual consumer spend by $80 or how some retailers got a 30% redemption rate. We’ve got the answers for ya’.
Then we shift gears to some more “traditional” concerns like how Amazon Echo is dominating a new category of devices and how Siri helped Amazon do it.
Finally, there is an article for all the hardcore mathletes who are marketers. Never thought I would see the words “network science” and marketing in the same sentence.
Enjoy and thanks for reading!
-Frank
How much should you offer top tech talent in 2019?
Vettery aims to make the recruiting process more transparent for job-seekers and hiring managers, across the board. And we noticed there's one thing people can't stop talking about: salary. We believe that when all parties are on equal footing, everyone is poised to have a better hiring experience.
Ready to build your tech team? It's a new year, and Vettery has new data to help you get started. Dive into the numbers and download our 2019 Tech Salary Report today.
Free seminar: Business basics and best practices
Learn how you can run your entire business online with one integrated software platform. Join our free seminar to learn how Zoho One can help you streamline your business, enhance productivity, and focus on what you do best. We'll be in Miami, New York, Chicago, Newark, D.C., Nashville, Houston, Phoenix, and Denver. Hope to see you there! Click here to register now.
Tests have shown that loyalty customers, almost 60 percent of whom do not have Kohl’s charge cards, made two extra trips to the store and spent an incremental $80 per year
The simple truth is that physical location is a hugely overlooked facet of our digital experience, and therefore a severely overlooked source of data about our daily digital experiences.
That’s because Total Content Ratings, or TCR, does not measure viewership of commercials. TCR is essentially a version of existing program ratings, souped up to include the elusive viewing taking place traditional TV schedules and screens
After years of iPhone users getting let down by Siri, the first truly mainstream voice agent, Amazon billed the Echo as a speaker that, by the way, has a few smart voice commands built in.
A holistic, network-level understanding of a marketing ecosystem provides countless benefits for marketers, and, in fact, will alter the course of marketing indefinitely.
True or false? Remote companies have a harder time building culture than co-located companies. False! You can work remotely without sacrificing culture. Infinite Red has been fully remote for four years, and we’ve learned a thing or six about what it takes to travel the road less commuted. The Remote Work Handbook is a complete field guide to growing, hiring, scaling and leading a fully remote company.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack mitchell@cuevas.co
Our mailing address is:
Techstars
1050 Walnut St #202
Boulder, CO 80302
If you were forwarded this newsletter and you like it, you can subscribe here.
If you don’t want these updates anymore, please unsubscribe here.
This newsletter is carefully curated with Revue
