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The Mobile Edition

Welcome to the latest edition of the Marketing Technology newsletter. Today we start off with mobile
Issue #45  •  January 17  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome to the latest edition of the Marketing Technology newsletter. Today we start off with mobile marketing. Want to know how Kohl’s increased annual consumer spend by $80 or how some retailers got a 30% redemption rate. We’ve got the answers for ya’.
Then we shift gears to some more “traditional” concerns like how Amazon Echo is dominating a new category of devices and how Siri helped Amazon do it. 
Finally, there is an article for all the hardcore mathletes who are marketers. Never thought I would see the words “network science” and marketing in the same sentence. 
Enjoy and thanks for reading!


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Let's talk mobile!:
Luxury Daily

The Right Way to Do Mobile Marketing - Knowledge@Wharton

2017 Will be the Tipping Point for Native Mobile Advertising | DigitalNext - AdAge

What Advertisers Must Know About Cross-Platform TV Ratings | Media - AdAge

Now, to some marketing strategy discussions
Amazon Echo vs. Google Home vs. Microsoft Cortana vs. Apple Siri - Business Insider

How Lenovo is taking its brand beyond tech innovation | Marketing | The Drum

And, if you really want to geek out...
A brief introduction to network science math in marketing - Chief Marketing Technologist

Curated by:

Pragmatic Marketing: Training Product Superheroes

Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
Guerric de Ternay Guerric de Ternay - Founder - Write at
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