View profile

The Mobile Edition

Welcome to the latest edition of the Marketing Technology newsletter. Today we start off with mobile
Issue #45  •  January 17  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome to the latest edition of the Marketing Technology newsletter. Today we start off with mobile marketing. Want to know how Kohl’s increased annual consumer spend by $80 or how some retailers got a 30% redemption rate. We’ve got the answers for ya’.
Then we shift gears to some more “traditional” concerns like how Amazon Echo is dominating a new category of devices and how Siri helped Amazon do it. 
Finally, there is an article for all the hardcore mathletes who are marketers. Never thought I would see the words “network science” and marketing in the same sentence. 
Enjoy and thanks for reading!


Get the numbers: how much should you offer top tech talent?

Vettery aims to make the recruiting process more transparent for job-seekers and hiring managers, across the board. And we noticed there's one thing people can't stop talking about: salary. We believe that when all parties are on equal footing, everyone is poised to have a better hiring experience.

Ready to build your tech team? With Q1 in full swing and hiring on the rise, Vettery has the data to help you get started. Dive into the numbers and download our 2019 Tech Salary Report today.

MyGalileoApp Competition

Bring space to your smartphone and win €100,000 by developing an Android and iOS app. The MyGalileoApp Competition is ON!🛰😎Develop an innovative app that uses the Galileo satellites’ positioning accuracy & commercially launch your solution! Gather a team or go solo & design & develop an app that will #UseGalileo. And the best part? Meet & work hand in hand with our amazing mentors and the 1st place winner gets €100,000! You can find everything you need to know at Don't wait until the last minute and make sure you register your app proposals on time! Deadline: March 28.
Let's talk mobile!:
Luxury Daily

The Right Way to Do Mobile Marketing - Knowledge@Wharton

2017 Will be the Tipping Point for Native Mobile Advertising | DigitalNext - AdAge

What Advertisers Must Know About Cross-Platform TV Ratings | Media - AdAge

Now, to some marketing strategy discussions
Amazon Echo vs. Google Home vs. Microsoft Cortana vs. Apple Siri - Business Insider

How Lenovo is taking its brand beyond tech innovation | Marketing | The Drum

And, if you really want to geek out...
A brief introduction to network science math in marketing - Chief Marketing Technologist

Curated by:

Attend Digital Transformation World 2019 - the How of Digital Transformation

Join 3,000+ leaders and innovators at Digital Transformation World and help drive the transformation needed to fuel the next wave of growth for the telecoms industry. Spend three days building partnerships with the right people and companies, attend sessions and debates, participate in 1:1 meetings, jump on an innovation tour, browse through the startup alley or Catalyst program showcase. There’s something for everyone. Prices increase March 18. Learn more now.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
Guerric de Ternay Guerric de Ternay - Founder - Write at
Did you read something you think we should include in our newsletter?
Suggest a link
Copyright © 2019 Techstars, All rights reserved.
You are receiving this email because you opted-in on one of our websites.
Our mailing address is:
1050 Walnut St #202
Boulder, CO 80302
If you were forwarded this newsletter and you like it, you can subscribe here.
If you don’t want these updates anymore, please unsubscribe here.
This newsletter is carefully curated with Revue