Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome to the latest edition of the Marketing Technology newsletter. Today we start off with mobile marketing. Want to know how Kohl’s increased annual consumer spend by $80 or how some retailers got a 30% redemption rate. We’ve got the answers for ya’.
Then we shift gears to some more “traditional” concerns like how Amazon Echo is dominating a new category of devices and how Siri helped Amazon do it.
Finally, there is an article for all the hardcore mathletes who are marketers. Never thought I would see the words “network science” and marketing in the same sentence.
Enjoy and thanks for reading!
-Frank
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Tests have shown that loyalty customers, almost 60 percent of whom do not have Kohl’s charge cards, made two extra trips to the store and spent an incremental $80 per year
The simple truth is that physical location is a hugely overlooked facet of our digital experience, and therefore a severely overlooked source of data about our daily digital experiences.
That’s because Total Content Ratings, or TCR, does not measure viewership of commercials. TCR is essentially a version of existing program ratings, souped up to include the elusive viewing taking place traditional TV schedules and screens
After years of iPhone users getting let down by Siri, the first truly mainstream voice agent, Amazon billed the Echo as a speaker that, by the way, has a few smart voice commands built in.
A holistic, network-level understanding of a marketing ecosystem provides countless benefits for marketers, and, in fact, will alter the course of marketing indefinitely.
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