View profile

The Omni In Omnichannel

It's late July which means back to school shopping and summer vacation. Whenever I return from a few
Issue #98  •  July 26  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
It’s late July which means back to school shopping and summer vacation. Whenever I return from a few days off it always feels like I’ve been gone for a month. After I catch up on work there is always a stack of new product launches, a list of acquisitions and an inbox full of thought provoking articles to review. We’ve put together a list of articles that will speed up the recovery process.
We begin with an interesting question: Is Pinterest the search engine of the future? I was surprised to learn that 97% of the top searches on Pinterest each month are non-branded. Its a great place for brands to be discovered. Here are two more interesting stats. More than 43 million people own smart speakers and early adopters use the devices primarily to control smart home technology. By 2020 more than 20 billion retail items will be connected. Will your brand be ready?
We have also included interviews with forward thinking industry leaders Jack Philbin and Nikki Mendonca. Nikki does not mince words in her interview!
Dig in and enjoy your vacation.
-Frank

Win deals. Build customer relationships. 50% off the #1 CRM app for sales and support reimagined for small businesses.

Salesforce for Startups:
Techstars companies will receive a 14-day free trial and a 50% off an annual subscription of Salesforce Essentials (up to a $1,500 value). Additionally, Techstars companies will gain access to hands-on virtual workshops, 1:1 coaching, and our SMB Trailhead Community. 

How to redeem: 
  • Activate your FREE TRIAL
  • Exclusive promo code and links to resources will be emailed upon trial activation.

“How do I turn my international audience into paying customers?”

55% of consumers only buy products when shopping in their mother tongue. Translate your website in minutes with Weglot. Trusted by 50k+ websites. No coding required. Works with all CMS (WordPress, Shopify, Wix, Squarespace, …) and all other web technologies. 
Start using Weglot today! Create your free account.
Articles:
Is Pinterest The Search Engine Of The Future? 07/17/2018

Report: Smart speaker ownership driving voice adoption on smartphones - Marketing Land

What brands should know as NFC technology comes of age

Amazon advertising is working directly with brands now, cutting out ad agencies - Digiday

Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project - MarTech Today

Ask The CMO: Jack Philbin On A World Where Mobile Becomes The 'Omni' Of Omnichannel

Accenture's Nikki Mendonca: 'There is a lot of incompetence within the current marketing services industry' | The Drum

Podcast Episode:
The Future of Marketing is Culture, Empathy and Storytelling: Michael Brenner [Podcast]

Introducing Give First, a new podcast from David Cohen & Brad Feld

In the startup world, Give First means simply trying to help others with no expectation of getting in return. Listen to David Cohen and Brad Feld, Techstars cofounders, lifelong entrepreneurs, and investors, talk with mentors and founders about what giving first looks like in action, and how it makes great entrepreneurship possible. Subscribe for new episodes out weekly: https://givefirst.techstars.com.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
Did you read something you think we should include in our newsletter?
Suggest a link
Copyright © 2019 Techstars, All rights reserved.
You are receiving this email because you opted-in on one of our websites.
Our mailing address is:
Techstars
1050 Walnut St #202
Boulder, CO 80302
If you were forwarded this newsletter and you like it, you can subscribe here.
If you don’t want these updates anymore, please unsubscribe here.
This newsletter is carefully curated with Revue