Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
It’s late July which means back to school shopping and summer vacation. Whenever I return from a few days off it always feels like I’ve been gone for a month. After I catch up on work there is always a stack of new product launches, a list of acquisitions and an inbox full of thought provoking articles to review. We’ve put together a list of articles that will speed up the recovery process.
We begin with an interesting question: Is Pinterest the search engine of the future? I was surprised to learn that 97% of the top searches on Pinterest each month are non-branded. Its a great place for brands to be discovered. Here are two more interesting stats. More than 43 million people own smart speakers and early adopters use the devices primarily to control smart home technology. By 2020 more than 20 billion retail items will be connected. Will your brand be ready?
We have also included interviews with forward thinking industry leaders Jack Philbin and Nikki Mendonca. Nikki does not mince words in her interview!
Dig in and enjoy your vacation.
How Startups, That Have Raised Over $500m in Funding, Chose to Brand Themselves Differently
Startups such as www.innoviz.tech, www.navya.tech, www.brilliant.tech and many others chose to innovate; not just with their product and technology but also with their branding. We take a look at 10 such startups that are building the future on .TECH domains. Know how.
Before there were tech conferences, there was Disrupt.
Join TechCrunch at Disrupt Berlin (28/29 Nov) where you’ll find the renowned Startup Battlefield competition, amazing speakers, hundreds of startups in Startup Alley, workshops and legendary networking at our after parties. Visit Techcrunch.com/events & use code: DIGEST for a 15% discount.
Although behaviors are similar for both groups, first adopters appear to use smart speakers more intensely but narrowly than early mainstream users, while the latter engage in a wider array of use cases.
As a result of these two trends, and according to research from Gartner, there will be 20 billion connected items by 2020, up from 8.4 billion in 2017. But what are the implications of this for brands?
One of those brands is HP. The company is an Amazon fan: Its global head of media, Dan Salzman, said that Amazon is now the third-biggest media partner behind Facebook and Google. The brand finds the platform most helpful when it comes to what Salzman calls “lower funnel activities.
HelloSign API: Everything IT Requires and Developers Love
We know that no API can write your code for you, but ours comes close. With in-depth documentation, customizable features, and dashboard that makes your code easy to debug, you won't find an eSignature product with an easier path to implementation. 2x faster than other eSign APIs. Try it Free Today!
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack email@example.com