Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
In honor of the Olympics in Rio finally kicking off, this edition is packed full of insight into how marketers (and especially martechers) are maximizing the opportunity.
Additionally, check out how GE’s involvement is important to them as they continue evolving into a technology company. At the bottom, you’ll even find an infographic on the interests of sports watchers across different Olympic events.
Have you checked out any VR content from the Olympics? Let us know if you liked it and have a great week!
Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.
The Trade Desk analyzed billions of data points about consumers around the world to see which sports people from around the world will most likely watch, as well as what other interests they have in common.