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The Rio Olympics Special Edition

In honor of the Olympics in Rio finally kicking off, this edition is packed full of insight into how
Issue #29  •  August 9  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
In honor of the Olympics in Rio finally kicking off, this edition is packed full of insight into how marketers (and especially martechers) are maximizing the opportunity. 
Additionally, check out how GE’s involvement is important to them as they continue evolving into a technology company. At the bottom, you’ll even find an infographic on the interests of sports watchers across different Olympic events. 
Have you checked out any VR content from the Olympics? Let us know if you liked it and have a great week!
Mitchell

How the new generation of startups find their name

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Articles:
How brands are using tech in Rio to enhance audience experiences - Marketing Tech News

Smartphones will shine at the Rio Olympics - We Are Social UK

Here's how the newest technology is changing how we watch the Olympics

Brands ready to pursue Olympic marketing glory in Rio | PR Week

Marketing to Olympic Audiences? This Infographic Could Mean Campaign Gold  | Adweek

Curated by:

Pragmatic Marketing: Training Product Superheroes

Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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